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After years of speculation over a second Brisbane team in the NRL, the league has finally formally pitched a 17-team competition to broadcast partner Foxtel.
ARL Commission boss Peter V’landys confirmed he took to Foxtel executives on Thursday a competition with a second Brisbane team from 2023 or 2024 – the NRL’s first moves to expand since the Gold Coast Titans entered the competition in 2007.
The negotiations for a 17th team have so far been the most delicate V’landys has confronted since taking the reins at the ARLC two years ago, with strong concerns about the expansion plan among some of the code’s existing 16 clubs.
Peter V'landys is convinced a second Brisbane team will work.
V’landys, however, is understood to be convinced a second Brisbane team would grow the game in southeast Queensland – and that was a key part of his pitch to Foxtel.
The three bidders for the new licence – the Firehawks, Jets and Dolphins – delivered their formal presentations to the NRL’s Expansion Assessment Committee last Monday week.
The ARLC is understood to be meeting next week to discuss the merits of each bid, with V’landys keen to make a final decision on expansion within a fortnight ahead of a final Commission decision by the end of the month.
But V’landys last Sunday said expansion couldn’t go ahead without the support of broadcasters Foxtel and free-to-air partner Nine, regardless of the quality of the bid.
“The broadcasters are supportive,” V’landys said at the time.
“We are finally making traction with the broadcasters and getting a final figure from them is important.
“That’s why Fox is critical in this because where the broadcasters will win out is by us bringing in a new audience.”
He said the key would be to attract a new audience that would subscribe to Foxtel or its sports streaming platform Kayo to watch the games.
“That’s where the broadcasters will make their money,” he said.
“A team that has tribalism will get you extra subscribers. Can you imagine a Brisbane derby ... the tribalism and rivalry will bring additional subscribers and that’s where the broadcaster can win.
“That’s what we have stressed to the bidders. You can’t migrate an audience that usually supports the Broncos or the Titans, they have to bring in a new tribe.”
Firehawks bid chief Shane Richardson said V’landys’ ability to strike the right broadcasting deal with Fox would be a critical factor in whether Brisbane will have a second team.
“Fox have to be shown why it is valuable to them, and I would feel the same way if I was running a business,’’ he said.