What's new
By:
Advanced search…
The Front Row Forums

Register a free account today to become a member of the world's largest Rugby League discussion forum! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

The Game Jerseys, Logos, Mock Ups, Photos ANYTHING

blue bags

blue bags

First Grade
Messages
9,602
38821.jpg
 
yakstorm

yakstorm

First Grade
Messages
6,045
TDD91 said:
It's not actually the club logo, it's some logo with an Owl on to celebrate the Wigan Casino.

AWAY%20SHIRT%2021%20A%20(1).jpg


Cracking Sheffield Wednesday logo though. If you removed that, it'd improve the kit tenfold.
Click to expand...

When I was looking on my phone at the previous post I didn't notice the Owls, just the circle badge with the text, but they are really obvious now...

I just don't get why... If they want to promote the casino, promote it, don't put some hybrid Warrior - Owl logo thing...

I really feel like Wigan does not understand the basics of brand marketing... Firstly they make a big deal about the new logo and refreshed brand and release large amounts of PR dribble outlining the importance of the core elements which reflect their identity which were 'cherry & white stripes', the shield and the warrior head....

Then they release a red & black home strip, make the logo blue & black on the away and then incorporate someone else's logo into theirs for some strange promotion...

I mean there is nothing wrong with colour changing logos, the likes of Nike, Apple, Telstra, etc have been doing it for years, but if you do that, you can't say 'cherry & white hoops' are an important part of your brand identity.
 
The Great Dane

The Great Dane

First Grade
Messages
7,957
yakstorm said:
When I was looking on my phone at the previous post I didn't notice the Owls, just the circle badge with the text, but they are really obvious now...

I just don't get why... If they want to promote the casino, promote it, don't put some hybrid Warrior - Owl logo thing...

I really feel like Wigan does not understand the basics of brand marketing... Firstly they make a big deal about the new logo and refreshed brand and release large amounts of PR dribble outlining the importance of the core elements which reflect their identity which were 'cherry & white stripes', the shield and the warrior head....

Then they release a red & black home strip, make the logo blue & black on the away and then incorporate someone else's logo into theirs for some strange promotion...

I mean there is nothing wrong with colour changing logos, the likes of Nike, Apple, Telstra, etc have been doing it for years, but if you do that, you can't say 'cherry & white hoops' are an important part of your brand identity.
Click to expand...
Linking the brand with the casino is called cross-promotion. Done right it's an incredibly powerful marketing tool.

Changing the colour of the logo on the away jersey is integration, it's intended to make the logo fit in better with the jersey and give the brand overall a more streamlined look.

They are attempting to go with a multifaceted brand, i.e. flexible enough to appeal to a broad group of people. Just because cherry and white is an important part of the brand that doesn't mean it's the be all and end all for the brand, and that they shouldn't, or can't, try to broaden the brands scope.

Now I'm not saying that what Wigan have done here are good examples of what I'm (extremely briefly) describing above, in fact I think they are all very clunky attempts, but to say that they show a lack of understanding of the basics of brand marketing is just wrong. They understand basic brand marketing just fine, they just aren't practicing it the way you would prefer.
 
yakstorm

yakstorm

First Grade
Messages
6,045
The Great Dane said:
Linking the brand with the casino is called cross-promotion. Done right it's an incredibly powerful marketing tool.

Changing the colour of the logo on the away jersey is integration, it's intended to make the logo fit in better with the jersey and give the brand overall a more streamlined look.

They are attempting to go with a multifaceted brand, i.e. flexible enough to appeal to a broad group of people. Just because cherry and white is an important part of the brand that doesn't mean it's the be all and end all for the brand, and that they shouldn't, or can't, try to broaden the brands scope.

Now I'm not saying that what Wigan have done here are good examples of what I'm (extremely briefly) describing above, in fact I think they are all very clunky attempts, but to say that they show a lack of understanding of the basics of brand marketing is just wrong. They understand basic brand marketing just fine, they just aren't practicing it the way you would prefer.
Click to expand...

Very familiar with the concept of composite /integrated logos and even said in my post that there is nothing wrong with having logos that can change colour, my issue is that Wigan's use of their brand contradicts their own statements around how they intend to use, what are the important elements and they even break their own brand guidelines. Generally the basics of brand marketing is you stick true to whatever rules you as an organisation set, especially in the first couple of months of releasing a new brand, just so you can establish some sort of brand recognition, then after that you can (if you want), start mucking around with it.

Composite / integrated logos, IMO generally only benefit one brand, and that is usually the one who pays for the privilege of being slapped on (Telstra on the NRL, Barclays on Premier League, etc), rarely do they happen with no commercial benefit to one party.

The fact Wigan Casino hasn't existed for 40 years, didn't even have an Owl in their primary logo and used a different colour scheme in their branding just screams to me, poor execution.
 
H

Hullkingstonbronco

Juniors
Messages
5
yakstorm said:
When I was looking on my phone at the previous post I didn't notice the Owls, just the circle badge with the text, but they are really obvious now...

I just don't get why... If they want to promote the casino, promote it, don't put some hybrid Warrior - Owl logo thing...

I really feel like Wigan does not understand the basics of brand marketing... Firstly they make a big deal about the new logo and refreshed brand and release large amounts of PR dribble outlining the importance of the core elements which reflect their identity which were 'cherry & white stripes', the shield and the warrior head....

Then they release a red & black home strip, make the logo blue & black on the away and then incorporate someone else's logo into theirs for some strange promotion...

I mean there is nothing wrong with colour changing logos, the likes of Nike, Apple, Telstra, etc have been doing it for years, but if you do that, you can't say 'cherry & white hoops' are an important part of your brand identity.
Click to expand...

I can see the angle on this one - what is Wigan famous for, apart from League and discounting pies which is hardly attractive brand association? Globally, it’s northern soul at the Wigan Casino - classic beats that inspired generations of DJs, early breakdancing, it’s got some proper potential in building some nice ‘retro and cool’ brand values
 
yakstorm

yakstorm

First Grade
Messages
6,045
Hullkingstonbronco said:
I can see the angle on this one - what is Wigan famous for, apart from League and discounting pies which is hardly attractive brand association? Globally, it’s northern soul at the Wigan Casino - classic beats that inspired generations of DJs, early breakdancing, it’s got some proper potential in building some nice ‘retro and cool’ brand values
Click to expand...

Fair call, I just feel like the execution doesn't make me think 'Wigan Casino' without someone explaining it to me, but I'm not from Wigan, so maybe that is the problem.
 
Nuke

Nuke

Moderator
Staff member
Messages
5,363
Interesting that Huddersfield changed their logo ... but not on the playing kits.
 
You must log in or register to reply here.

Latest posts

Top