thats why i am hoping France has a real dig this weekend against the Roos. A good showing by france and a loss to the Brits will mean big things for intenrational League, at least in the short term hehe.
Union has nothing on League except marketing. That is one thing League has always fallen short on since the 90s rolled around.
Welsh Union is on the brink of collapse and already 6 teams in the Welsh Union comp have started proceedings to defect to League. Russia is a League nation. USA is going professional in 04 or 05. Japan is an each way prospect at the moment, and will fall to whichever code throws the right amount of money at it and gives it the best international profile, and both codes are considering doing so atm. A New Zealand failure at this Homo World Cup will give the Warriors a chance to further cement their place in Kiwi hearts with a strong 04, and a second NZ team in 07 (as being currently proposed) will do wonders for the game over there. Lebanese league has the backing of the head of state over there. Canada is also 50/50 and in the same position as Japan.
We are in NO worse of a position than Union internationally. It's just that Union is the "traditional" game and Union propoganda holds sway over many rugby nations, most especially France where League will never again raise its head because the Union boys hold the politicians in their pockets. (Having said that there is still a push for a French team to enter the ESL, just like French and Russian teams enter the Challenge Cup now).
Don't doubt that there will be big crowds over in England for the matches. They smell blood, and are already in the midst of "Rugby Fever" that can be switched to League quite easily considering that is the only international game being played over there atm. And the last Challenge Cup final drew a whopping 4.4 million viewers which was phenomenal.
Like Suity said, they just have a wicked Marketing scheme that totally outscores whatever we put up. The game, players and fans are inferior to League, but with Club footy being the main money maker in League as opposed to Provincial and International in Union, League bodies are not willing to shorten the season (and thus take less gate revenue) in the hope that a revamped International scene could make enough money to go around and cover the costs.
i actually have a plan for a revamped season that includes a massive rep schedule and reduced Club schedule that would go off like a double bunger, and maybe one day I might share it with yas. I also have a great marketing idea for a League World Cup, but He-Man and the Masters of the Universe is coming on right now so maybe another time