Frenzy.
Post Whore
- Messages
- 51,393
Anyone think the IC will have a red hot go at fixing this?
The Brisbane Broncos will have their Friday night games reduced
Phil Rothfield The Sunday Telegraph April 08, 2012 12:00AM
Dudded: The Cronulla Sharks have a hard time getting in front of the public. Source: The Daily Telegraph
THE NRL will try to ensure all clubs get a minimum of four Friday night games from next season following research which reveals the Broncos are getting a multi-million dollar corporate advantage over their rivals.
The Broncos have been allocated 12 free-to-air games in the opening 14 rounds which attract an average weekly audience of 905,000 viewers on Channel Nine.
Over that same period, the Cronulla Sharks have had 13 of their 14 games on Fox Sports, which has an average audience of only 255,000. The figures reveal why the Broncos' sales reps can sell jersey sponsorship and ground signage and advertising at a much higher rate than many other clubs.
The Broncos boast to their advertisers they are watched by 11.25 million TV viewers in the first 14 rounds.
Cronulla, who have only just managed to get a sponsor, get only 4.2 million viewers over the same period because of the way the NRL draw is done.
The Broncos have a big edge of having a city to themselves while Sydney has nine clubs fighting for the corporate dollar.
The independent commission has made it a priority to work on a fairer draw for all the clubs next season.
Previously, coaches have complained about the on-field advantage which gives the Broncos a full seven-day recovery most weeks.
But it's the commercial benefits that far outweigh anything else. While Queensland clubs and the Broncos will still dominate Friday night under plans for a revamped draw, other clubs will get a minimum four games. Talks are also under way with the broadcasters about doing the entire schedule 12 months in advance, as the AFL has done for years.
Apart from the Broncos, the Wests Tigers have been well served in the first 14 rounds of the draw, with nine free-to-air games despite poor form and being on the bottom of the ladder.
The worst affected are the Cronulla Sharks (one), and the Warriors and Raiders with only two free-to-air matches.
* * *
The Brisbane Broncos will have their Friday night games reduced
Phil Rothfield The Sunday Telegraph April 08, 2012 12:00AM
Dudded: The Cronulla Sharks have a hard time getting in front of the public. Source: The Daily Telegraph
THE NRL will try to ensure all clubs get a minimum of four Friday night games from next season following research which reveals the Broncos are getting a multi-million dollar corporate advantage over their rivals.
The Broncos have been allocated 12 free-to-air games in the opening 14 rounds which attract an average weekly audience of 905,000 viewers on Channel Nine.
Over that same period, the Cronulla Sharks have had 13 of their 14 games on Fox Sports, which has an average audience of only 255,000. The figures reveal why the Broncos' sales reps can sell jersey sponsorship and ground signage and advertising at a much higher rate than many other clubs.
The Broncos boast to their advertisers they are watched by 11.25 million TV viewers in the first 14 rounds.
Cronulla, who have only just managed to get a sponsor, get only 4.2 million viewers over the same period because of the way the NRL draw is done.
The Broncos have a big edge of having a city to themselves while Sydney has nine clubs fighting for the corporate dollar.
The independent commission has made it a priority to work on a fairer draw for all the clubs next season.
Previously, coaches have complained about the on-field advantage which gives the Broncos a full seven-day recovery most weeks.
But it's the commercial benefits that far outweigh anything else. While Queensland clubs and the Broncos will still dominate Friday night under plans for a revamped draw, other clubs will get a minimum four games. Talks are also under way with the broadcasters about doing the entire schedule 12 months in advance, as the AFL has done for years.
Apart from the Broncos, the Wests Tigers have been well served in the first 14 rounds of the draw, with nine free-to-air games despite poor form and being on the bottom of the ladder.
The worst affected are the Cronulla Sharks (one), and the Warriors and Raiders with only two free-to-air matches.
* * *
