Why though? Why is it "pretty hopeless" and why are demographics and public perception a problem? I thought that second article made an interesting point about the NFL - if an NFL team in London can be viable strategy with a smart long term engagement plan, then how is it that the Super League have never managed one of any substance?
The NFL is one of the biggest and most prestigious sports leagues in the world. Each individual NFL team probably has 10x the budget of the entirety of RL in the UK. And more importantly, the NFL has huge visibility and is culturally relevant. People have grown up watching American movies and TV shows and have heard of most of the NFL teams, they know the basics of American football even if they've never watched the sport. RL is not relevant. It's played almost exclusively in small industrial Northern towns where nobody really wants to be, and if you aren't from one of those places then you're unlikely to have ever even heard of the sport or know what it is because the media coverage of RL in the UK is and always has been absolutely non-existent. It's probably difficult to understand if you're from Australia but the sport really is 100% underground here. I live about an hour's drive from four Super League clubs and nobody where I live knows what RL is. They might have heard the name of the sport, but that's it. Virtually nobody would have ever seen a match or know the rules, most people don't even realize it's separate from RU. I'd say probably 95% of the population of England have either never heard of RL or have no clue what it is, and a large number of those people will just dismiss it straight away because of that. To be honest, for RL to succeed and raise its profile in the UK it probably needs to grow internationally and then come in that way. The only time cricket and RU get any real coverage or interest is during their international seasons, we don't have that because international RL is so weak so we get nothing.
Not sure if you're a little confused BTW but there has only ever been one London club in Super League. And it's probably the worst run sporting organization I've ever seen, to the extent where if I lived in London I probably wouldn't attend their matches if you paid me to go. They really are a joke.
What mistakes are you talking about? Eligibility? The international schedule? I think it's worth pointing out that the NRL will be regaining control of the draw in a couple years time and won't do mid-season rep rounds anymore so it can focus on an end of year slot.
All of those things. Eligibility, clubs not releasing players, prioritizing SOO and even CvC over international matches, Australia and NZ hoovering up other nations' talent, lack of any sort of strategy in terms of organizing regular fixtures or tournaments for SH nations, Australia regularly refusing to take part in international matches. Just general all-round disdain for the international game.
The rep round is actually a great initiative and probably the best thing the NRL have ever done for international footy, so typical that they would pull the rug from under it just as it's building and gaining a foothold.