CEO aims to make Sharks a benchmark
BY BRAD FORREST
04 Dec, 2009 11:52 AM
THE NEW boss of Cronulla Sharks is regarded as one of the most astute businessmen in Australia's club, leisure and hospitality industries.
And even before he starts John Osborne, 46, who assumes the new position as Sharks group chief executive officer, has predicted a "very bright future'' for the Sharks and its members.
Osborne will oversee the entire operations of the Sharks Leagues Club, their planned new development, the stadia and, to a lesser extent, the Football Club, and he brings impeccable qualifications when he arrives in a few weeks.
He is credited with engineering the spectacular success of the once small Mingara Recreation Club on the NSW Central Coast. Within 16 years the club chief executive transformed it from a club with a $6 million turnover and 45 employees to a giant centre, turning over $60 million a year, employing 550 staff and constructing three national standard sporting facilities.
Osborne was then employed to transform the Burswood Casino and Entertainment Complex in Perth.
Within two years, the PBL company had made Burswood one of its prized acquisitions.
In the last four years, Osborne has been a mover and shaker within the large Accor group of hotels and resorts, including time as head of development of the Pacific Region.
A brilliant student with a Master of Business Administration at Bond University, Osborne also served as senior vice-president of Clubs NSW and said he was "excited'' about transforming the Sharks club through its long-awaited hotel and retail development.
"I see the Sharks as almost unique within the National Rugby League,'' said Osborne, who beat more than 100 other applicants for the position.
"Owning its own ground, leagues club and adjacent land-holdings gives the club a bright future, with a great opportunity to redevelop and secure long term funding.
"At Mingara we resited and undertook major redevelopment, with joint ventures with councils and the State Government, and we sub-divided. In recreational tourism with Accor, we acquired a lot of new property and worked them.
"So I see a lot of synergies [working] with the Sharks.''
"I was also very impressed with their board of directors ... with the transparent way they went about recruiting.''
Despite debts of about $10 million, the Sharks earlier this year finally gained development approval for its $110 million Sharks Village concept. However, Osborne said that while he had looked over the plans and the development consent, he wanted to review "all background information'' before advancing any future plans in the new year.
"What I can say is that the Sharks can become the benchmark through their new hospitality and leisure facility,'' he said. "And clubs that are affordable places are even more relevant today for families, because of the economy.''
What do you think of the appointment? Will it help the Sharks?