Looking at AFL first ... this is bound to eventually help RL if there is another very wealthy competitor in the market..
http://www.smh.com.au/business/medi...-takes-the-fight-to-foxtel-20100318-qiij.html
http://www.smh.com.au/business/medi...-takes-the-fight-to-foxtel-20100318-qiij.html