Well perhaps the WIN is indeed spending part of the other 4 mill. on advertising , as I live down in Tumut near the Snowy Mountains and we do occasionally get an ad appearing on the tele. showing the Dragons .
The rest of the dough is spent on car commercials and a number of them on how farmer McDonald raises his damn cows as that is all we get from WIN .
Other than that they advertise the local pubs , would you believe there are 6 watering holes here in town and not one single set of traffic lights . We certainly have the best of both worlds here .