Depends what level they go to with it. Saw a suggestion on Reddit of:
- E.g Thursday Night - Amazon Prime Exclusive
- Friday 6pm, Super Saturday x 3, Sunday 2pm - Fox/Kayo Exclusives
- Friday 8pm - CH Nine Exclusive
- Monday Night - Stan Sport Exclusive
- Sunday 4pm - Paramount+ Exclusive
This would be major overkill and would do more harm than good and you'd fall down the ARU paywall trap. If they were to do something like this for 20 teams:
Thursday 7pm - C9
Friday 6pm - Stan
Friday 8pm - C9
Saturday 3pm - Stan
Saturday 5pm - Stan
Saturday 7pm -C9
Sunday 2pm - Stan
Sunday 4pm - Stan
Sunday 7pm (WA/PNG games) - C9
Monday 7pm- Amazon
4x FTA Primetime + 5xStan + 1x Amazon
With Monday Night Football being an add on for all the fans who don't want the footy to end for the week. Whichever provider gets this will all of a sudden be the favourite of a lot of households that are looking to only get one extra subscription service.
Which would only cost at current prices - $27 (Stan) + $10 (Amazon) per month. The MNF may only get 100-200k switching over, but because of vertical integration, they'd be getting 100k-200k more customers for Amazon Marketplace. Which is worth a lot more than what a regular tv setup would pay for it. If they start shopping at Amazon instead of big box retailers, etc. All of a sudden each extra subscriber is worth monumentally more.