It’s bsIt is worth something, it pays for advertising that the sport would otherwise have to buy. If it’s a genuine reflective value is debatable.
re afl they have announced the deal is worth $570mill cash avg A year. No need to worry about in kind or contra, we know the cash amount they are getting.
We dont know what the telstra deal is and what services they are offering to afl in the deal. Until we do it’s hard to say what value it has.
It’s like when the aru are saying they have made 20 million in free advertising from signing suaali lol
And what’s it really worth ? Both sides have an incentive to make the figure higher