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Next TV deal discussion 2028 -

Messages
13,025
No one posting on LU has any f**king idea about this subject BUT some of you are more delusional than others thats for sure.
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taste2taste

Bench
Messages
3,292
No one posting on LU has any f**king idea about this subject BUT some of you are more delusional than others thats for sure.
You can add journalists from the Aus Financial Review to your 'no f**king idea' list, thats where i was getting the info from and provided links.
 
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Canard

Immortal
Messages
37,618
Because the TV Tonight website posts demo breakdowns, FTA will be a thriving industry for the next century and 7,9 and 10 have nothing to worry about, streaming will soon die.

I don't know about you, but if my industry went from 100% saturation to 60% in a few short years, I'd be sort of concerned.
 
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JamesRustle

First Grade
Messages
9,870

About OzTAM ratings​

OzTAM TV ratings, along with its BVOD measurement service for internet-delivered TV content, are key inputs into Australia's new integrated Total TV database, Virtual Australia (or 'VOZ').

OzTAM's Television Audience Measurement (TAM) is based on actual viewing behaviour in 5,250 panel homes in Australia's five mainland capital cities - Sydney, Melbourne, Brisbane, Adelaide and Perth.

OzTAM’s TV ratings service provider, Nielsen TAM, collects and produces TV ratings data on OzTAM’s behalf.

Households are recruited to OzTAM’s television audience measurement panel via a large-scale Establishment Survey that defines the population to be represented and its characteristics, and OzTAM samples the viewing of 12,000+ real people 24/7/365.

OzTAM uses a sophisticated metering system that captures viewing to all broadcast television channels on all TV sets in panel homes.

What is VOZ?

Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard. VOZ brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross platform planning, trading and reporting for Australia’s media industry.

The VOZ Total TV service delivers the primary trading currency from Sunday December 29, 2024.

Visit virtualoz.com.au for more information.



Now I'm not sure how the OzTAM system knows which individuals are in the room when the telly is on and how its data is any better than the streaming services in how best to direct the panty liner advertisers to get best bang for buck, but I would back a home that has IoT devices and systems (nearly every home has IoT) to be more accurate than the 5,250 panel homes in Australia's five mainland capital cities.

FTA was on my telly the other night and a movie came on. I started watching it, but by the second ad break, I searched my subscriptions and found it on Prime, switched to Prime, started the move from where I was on FTA and watched it 40 mins before it finished on FTA.

FTA survives due to government mandated live sport carve outs. Demographically speaking, FTA will decline further each year as the more tech averse boomers shuffle off.

Prime's streaming service probably started out as a loss leader. I got "free" access to Prime because I was an Amazon subscriber. I use Amazon a bit and when it comes time to reviewing which streaming services I am quitting/changing, Prime is never on the chopping block as I view it as a free extra I get from my Amazon subscription. I pay for my Amazon subscription as it gets me fast delivery service, music, etc. Streamers have so many more advantages and flexibility than FTA. When the costs of FTA delivery are too much, they will deliver content solely through 9now, 7+, etc.
 

titoelcolombiano

First Grade
Messages
8,255
"Mr V’landys has publicly stated that he is eyeing a record broadcast rights deal for the sport, possibly in the vicinity of $3bn-4bn over seven-to-10 years.
The current five-year rights deal is worth $2bn to the NRL".

Another one of these quotes. $4 Billion over 10 years would be a lower value deal than the current with inflation.

$600 million per year is the pass mark. With a 10 year deal - should be $8 Billion+ to cover inflation and general increase in value.
Yep, the annual figure is what he'll be judged on not the total. It's all good to say 4 billion is the biggest Australian TV deal in pure dollars, but if it's over 10 years it doesn't mean anything
 

Trifili13

Juniors
Messages
2,467
Yep, the annual figure is what he'll be judged on not the total. It's all good to say 4 billion is the biggest Australian TV deal in pure dollars, but if it's over 10 years it doesn't mean anything
Agree, and to keep saying we are after a record deal when previous NRL TV deals have lagged AFL and where NRL is now, most of us on LU would be able to negotiate a record deal given the extra games the NRL is offering, internationals, ratings, etc. As you said, it's what the per annum amount that is important, the total will just flow from that depending on the length of the deal. And if PVL doesn't deliver a per annum deal that exceeds the AFL given how he has talked the game up, the recriminations will be interesting given the self interest the clubs have and always wanting more money.
 

titoelcolombiano

First Grade
Messages
8,255
Agree, and to keep saying we are after a record deal when previous NRL TV deals have lagged AFL and where NRL is now, most of us on LU would be able to negotiate a record deal given the extra games the NRL is offering, internationals, ratings, etc. As you said, it's what the per annum amount that is important, the total will just flow from that depending on the length of the deal. And if PVL doesn't deliver a per annum deal that exceeds the AFL given how he has talked the game up, the recriminations will be interesting given the self interest the clubs have and always wanting more money.
Yeah well said, and honestly there will be backlash from the hardcore fans too that are sick of the game getting unders
 

taste2taste

Bench
Messages
3,292
Because the TV Tonight website posts demo breakdowns, FTA will be a thriving industry for the next century and 7,9 and 10 have nothing to worry about, streaming will soon die.

I don't know about you, but if my industry went from 100% saturation to 60% in a few short years, I'd be sort of concerned.
I was going to write an answer but couldnt be bothered, its like trying to talk sense to the local ice addict at the servo.

This is a bloke that told us Vegas would be as big as a disaster as AFLX. How did those comments age ?
 
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taste2taste

Bench
Messages
3,292

About OzTAM ratings​

OzTAM TV ratings, along with its BVOD measurement service for internet-delivered TV content, are key inputs into Australia's new integrated Total TV database, Virtual Australia (or 'VOZ').

OzTAM's Television Audience Measurement (TAM) is based on actual viewing behaviour in 5,250 panel homes in Australia's five mainland capital cities - Sydney, Melbourne, Brisbane, Adelaide and Perth.

OzTAM’s TV ratings service provider, Nielsen TAM, collects and produces TV ratings data on OzTAM’s behalf.

Households are recruited to OzTAM’s television audience measurement panel via a large-scale Establishment Survey that defines the population to be represented and its characteristics, and OzTAM samples the viewing of 12,000+ real people 24/7/365.

OzTAM uses a sophisticated metering system that captures viewing to all broadcast television channels on all TV sets in panel homes.

What is VOZ?

Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard. VOZ brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross platform planning, trading and reporting for Australia’s media industry.

The VOZ Total TV service delivers the primary trading currency from Sunday December 29, 2024.

Visit virtualoz.com.au for more information.



Now I'm not sure how the OzTAM system knows which individuals are in the room when the telly is on and how its data is any better than the streaming services in how best to direct the panty liner advertisers to get best bang for buck, but I would back a home that has IoT devices and systems (nearly every home has IoT) to be more accurate than the 5,250 panel homes in Australia's five mainland capital cities.

FTA was on my telly the other night and a movie came on. I started watching it, but by the second ad break, I searched my subscriptions and found it on Prime, switched to Prime, started the move from where I was on FTA and watched it 40 mins before it finished on FTA.

FTA survives due to government mandated live sport carve outs. Demographically speaking, FTA will decline further each year as the more tech averse boomers shuffle off.

Prime's streaming service probably started out as a loss leader. I got "free" access to Prime because I was an Amazon subscriber. I use Amazon a bit and when it comes time to reviewing which streaming services I am quitting/changing, Prime is never on the chopping block as I view it as a free extra I get from my Amazon subscription. I pay for my Amazon subscription as it gets me fast delivery service, music, etc. Streamers have so many more advantages and flexibility than FTA. When the costs of FTA delivery are too much, they will deliver content solely through 9now, 7+, etc.
Oztam know exactly whos watching because each box is designated to an individual. Netflix or Youtube dont know whos sitting on the coach. For this reason FTA can guarentee commercials reach thier audience. Anyways, not sure how we ended up down this rabbit hole as it isnt relevant to anything other than its a small advantage FTA has over streamers.


Nine had fist half profit of 112m with growth in viewership and 28% rise in streaming revenue.

FTA has 68% of viewers with its nearest rival Netflix with 8.5%, those numbers havnt moved in nearly 5 years.

Lets hope the NRL isnt as stupid as Canard thinking FTA is dieing and give away the rights cheap again.
 
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Canard

Immortal
Messages
37,618
I was going to write an answer but couldnt be bothered, its like trying to talk sense to the local ice addict at the servo.

This is a bloke that told us Vegas would be as big as a disaster as AFLX. How did those comments age ?
This is called a strawman argument
 

Canard

Immortal
Messages
37,618
Whats the piont in answering when everything goes over your head ?

Apple lost a large part of its market share to Android. Based on your logic Apple is dieng ?
Probably the worst analogy in the history of the world.

FTA is not losing ground to another FTA company.
 

taste2taste

Bench
Messages
3,292
Probably the worst analogy in the history of the world.

FTA is not losing ground to another FTA company.
Sorry, was just trying to make it as simple as i can for you.

But you do realise FTA is in the streaming space dont you ? 9now was launched a decade ago. BVOD has as many viewers as Netflix and Youtube.
 
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colly

Juniors
Messages
1,304

This is the reason we have to have a International comp in (both countries ie UK and Australia) so fans from (both) can watch a great game of footy. Middle October to mid/late November SHOULD be ours! Schedule UK games on weekends, either Sat, 11am or Sunday, Local time, for prime time Sydney/ QLD Saturday Night. While our international games can be Wednesday night Australia time. Thats a package.
Uk time Tests 2.30pm ie around a hour B4 sunset with the second half in dark. Games are better in daylight. So what to do? Day games are better- if not Sat Uk 11.am make it for Sunday 11AM for a Sunday night Sydney?QLD feast!
So the current test matches are either midnight or 1am in Australia. It's almost winter in the Uk in November and sunset on any given day is about 3.30pm. We can generate most of the money so scheduling should follow the above. The first games EPL start early in the day so why not follow suit.
 
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