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Next TV rights deal part 2

Are you happy with the new TV deal?


  • Total voters
    74

docbrown

Coach
Messages
11,842
People always miss that the competition naming rights are bundled into the digital rights at the moment. these alone are worth $10mill a year if AFL value is a marker. Anything Telstra offer for digital rights including naming you should take out $50million which is the naming rights value if comparing what Telstra are paying AFL for digital coverage.

The original News Corp PR did list it separately to get to their $1.85m figure. They estimated $200m from Telstra + extra $50m for sponsorship.
 
Messages
15,440
The following tid bit was published on Crikey's website today. It doesn't add much but it gives you some idea of why NRL right are so important for Foxtel -

Swallow that pride. As predicted by Crikey, that loss of the English Premier League broadcast and live streaming rights to Optus has forced the Murdoch clan and their courtiers to swallow their collective pride and make a quick move to try to lock up the pay TV rights for the NRL before anyone else can grab them. After spending weeks bagging the NRL for daring to deal with the Nine Network and daring to exclude Fox Sports and Foxtel, the Murdoch’s News Corp Australia now wants the rights -- but not without the typical Murdoch thrust for a deal from a weak negotiating position.

But the bottom line is that without the NRL rights, the value of Foxtel and Fox Sports will drop dramatically, and in turn slash the share price of News Corp (and the size of the Murdoch’s fortune). The NRL dominates the most watched program lists on pay TV with over 65% of the top 100 programs each year an NRL game. The 100% of Fox Sports and the 50% of Foxtel would have a balance sheet value (including debt) of close to $4 billion for News Corp -- although the 50% of Foxtel doesn’t not appear directly in the accounts. That value could halve from 2018 onwards if the pay TV rights were grabbed by someone else.

News Corp papers and now Fairfax Media outlets suggest News wants to deal only if Nine sells back the Saturday night game it has bought in the new post-2018 rights, and agrees to give Fox first crack at the weekend coverage with a game kicking off at 6pm on Fridays. News is also prepared to pay $15 million a year to have the simulcast rights to all NRL games each round (which is how the AFL rights are currently shared by Seven and Fox Sports). Nine is said to estimate the simulcast rights at more than $15 million a year (the total for that right will reduce Nine’s $925 million five-year deal). The Monday night game is disappearing (Monday night football is nowhere near as popular as it is in the NFL in the US). Four pay TV games will cause Foxtel’s audiences to drop sharply from 2018 onwards, which will cost it valuable advertising revenues. -- Glenn Dyer
 

BuffaloRules

Coach
Messages
15,457
I would love to see some solution where Nein still shows the 4 FTA games...

Could Murdich get desperate enough to hand over a Billion for the rest and simulcast rights?

NRL needs to be patient.

The days of News/Nine putting time limits on negotiations and offers like they did during the Gallop era are long gone...
 

docbrown

Coach
Messages
11,842
That's pretty much the story.

This idea that 9 hold all the power too is pretty ridiculous.

The NRL have to approve the Saturday on-sell to Fox -- but even if they didn't have that safeguard - what would Fox do? Buy 1 game and hope they can make a deal with the NRL for the rest?

No matter what happens, if Fox want that 9 match then they have to make a deal with the NRL for the other matches. Let's say they buy it but fail to get the rest. The NRL control the schedule - they could dump whatever they wanted in that slot.

Make no mistake - the fate of the Saturday game and simulcasting are all inextricably linked and this is a calculated move by the NRL. Like I've said - it was a win-win for 9 & the NRL.
 

docbrown

Coach
Messages
11,842
I would love to see some solution where Nein still shows the 4 FTA games...

At some point expansion is going to be brought up as a circuit breaker.

I'll say pretty much what I have from the beginning - this whole thing has been an exercise to get fair value, better coverage and for the networks to pay for the NRL's expansion -- the three key things that News/Fox have resisted from the start.
 

insert.pause

First Grade
Messages
6,456
They could have (if they did he'd know it) but if I had to put my money on it it's because he chose to omit it himself because it didn't favour the story that he wanted to sell - that's the kind of guy he is.

I'm not saying he doesn't know his business - he is shrewd. But the reason he's the "go to man" is because he's made himself that -- essentially so he can tell his clients -- "Look, see how seriously everyone takes me". That's the ouroboros world of spin.
He has a lot of free time which makes him an easy quote to source. Hes the Richard Ings of broadcast deals.
 

elbusto

Coach
Messages
15,803
So by the looks of it murdochs massive sook will result in both codes getting tens of millions more than if he had pulled his head in. Masive lolz
 

siv

First Grade
Messages
6,748
Why doesnt a FTA channel buy the other 4 games ?

Plenty of room on a #2 channel to show the other 4 games
 

insert.pause

First Grade
Messages
6,456
Masters reckons fox are offering 130m pa for the 4 other games, so why would the NRL accept a deal for everything that nets them 315m from Nine & fox when they could keep the deal with Nine for 185m pa and collect the same 315m pa total? Obviously if fox don't get the sat game they won't offer the 130m for the other four games, but it does show that fox are going to have to up their offer.
 

flippikat

First Grade
Messages
5,229
If News/Fox are looking at a new time slot on Friday night, than Perth 9.30 pm Eastern time makes more sense than 6.00pm Eastern.

Also, with a Second Brisbane team they might get to show a Brisbane team regularly on a Super Saturday ( they will never be a hope otherwise as the Broncos will be committed to Nine and Thurday/Friday - shouldn't that drive subscription in Brisbane?).

They can have a Perth and Brisbane team for the paltry price of $25Mil per year extra ( enough to pay salary cap/and club top ups for 2 extra teams...)

Exactly.

The problem with that is you can't guarantee a 9:30 Friday game every week.

Even if a Perth expansion team agrees to play all it's home games in that slot, that's only half the season.

Perhaps a compromise for Fox on Friday night could be for a mix of
Perth games (kickoff 7:30 Perth, 9:30 Eastern - AFTER the Channel 9 game)
New Zealand games (kickoff 8pm NZ time, 6pm Eastern - BEFORE the Channel 9 game at 7:30)
East Coast games (Kickoff 6pm Eastern, BEFORE channel 9 game at 7:30)

if the mix is about a third of each, you get a good balance - and the NZ games don't have to be Warriors home games.. you could have games in Wellington, Christchurch, heck even that great indoor stadium in Dunedin to get good attendances in a tough timeslot, and broaden the game's footprint without adding expansion teams.
 

BuffaloRules

Coach
Messages
15,457
Exactly.

The problem with that is you can't guarantee a 9:30 Friday game every week.

Even if a Perth expansion team agrees to play all it's home games in that slot, that's only half the season.

Perhaps a compromise for Fox on Friday night could be for a mix of
Perth games (kickoff 7:30 Perth, 9:30 Eastern - AFTER the Channel 9 game)
New Zealand games (kickoff 8pm NZ time, 6pm Eastern - BEFORE the Channel 9 game at 7:30)
East Coast games (Kickoff 6pm Eastern, BEFORE channel 9 game at 7:30)

if the mix is about a third of each, you get a good balance - and the NZ games don't have to be Warriors home games.. you could have games in Wellington, Christchurch, heck even that great indoor stadium in Dunedin to get good attendances in a tough timeslot, and broaden the game's footprint without adding expansion teams.

Of course you are right that Perth can't play every week at home( nor can the Warriors play ever Friday in Auckland, and hopefully News Ltd journos will work out eventually that the Cowboys & Broncos won't be kicking off at 5pm on daylight savings time either.

The Friday 6pm permanent slot is ridiculous and surely the preferred option is Sunday 6.30 EST for a permanent Fox time( replacing Monday night)

But... I do see value in a Friday 9.30 pm slot for Fox say 10 times a year. East coasters have been conditioned with the delayed doubleheader on Fridays, so the prospect of the 2nd game being live, finished at 11.20 rather than midnight and not be full of a gazillion ads will have some appeal

Yes, this slot won't be available every week.

Even if( when) the NRL expands to 18 teams, it won't be like there will be nine games in specific slots every week anyhow- ( there will still be Origin split rounds, byes etc).

When there is a requirement for 9 games a week though and Perth is away, perhaps you could have the Warriors Sunday 2pm (midday East Coast)?

Not ideal TV ratings wise ( neither is Friday 6pm) but Warriors should attract a crowd.
 

flippikat

First Grade
Messages
5,229
Of course you are right that Perth can't play every week at home( nor can the Warriors play ever Friday in Auckland, and hopefully News Ltd journos will work out eventually that the Cowboys & Broncos won't be kicking off at 5pm on daylight savings time either.

The Friday 6pm permanent slot is ridiculous and surely the preferred option is Sunday 6.30 EST for a permanent Fox time( replacing Monday night)

But... I do see value in a Friday 9.30 pm slot for Fox say 10 times a year. East coasters have been conditioned with the delayed doubleheader on Fridays, so the prospect of the 2nd game being live, finished at 11.20 rather than midnight and not be full of a gazillion ads will have some appeal

Yes, this slot won't be available every week.

Even if( when) the NRL expands to 18 teams, it won't be like there will be nine games in specific slots every week anyhow- ( there will still be Origin split rounds, byes etc).

When there is a requirement for 9 games a week though and Perth is away, perhaps you could have the Warriors Sunday 2pm (midday East Coast)?

Not ideal TV ratings wise ( neither is Friday 6pm) but Warriors should attract a crowd.

Absolutely... I honestly think the 6pm Friday slot is a bargaining position, rather than a serious demand. It's a dog of a time to get a TV audience, and it's a hard sell to get crowds in so close to the end of work (hence my idea about it for games to go to NZ.. especially low pulling games between Aussie clubs.. if it really was to happen)

Friday 9:30 could turn a Perth team into the new Broncos - effectively locked-in to a slot for it's home game. Hardly ideal for the fans, but that's the tv dollar at play. Sunday night is better, because you can work a mix of Perth home games & games elsewhere in Australia, and fill that timeslot consistently without locking-down Perth home games.

A lot depends on how much value the networks place on having consistant slots as much as possible.
 

El Diablo

Post Whore
Messages
94,107
http://www.couriermail.com.au/sport...riday-night-game/story-fniabjcr-1227606788999

Suncorp Stadium can’t legally host 6pm Friday night game
PAUL MALONE @PMalone_CMailThe Courier-Mail

PROPOSED NRL games scheduled for Suncorp Stadium at 6pm on Friday night are not just unpopular — they’re illegal.

Stadium management say they cannot lawfully take a booking for the new timeslot being put forward as part of Fox Sports’ new broadcast deal because Suncorp requires full public transport capacity under the conditions of the ground’s development application.

Effectively, the state government will not allow 35,000 Broncos fans arriving by public transport on a Friday night as the CBD is emptying at peak hour for the weekend.

A letter explaining this was sent to the NRL on Thursday by stadium general manager Alan Graham.

Stadiums Queensland advised the NRL that games in the timeslot would not be able to be played at either Suncorp Stadium or Gold Coast’s Cbus Super Stadium.

The 6pm kickoffs, which would probably become 5pm during daylight saving periods in NSW, would not permit the number of dedicated train and bus services to move enough people into Broncos home games, who have averaged about 33,000 for each of the past two seasons.

“There are genuine concerns about this potential impact on patrons, the ability of Suncorp Stadium, Cbus Super Stadium and (Townsville’s) 1300SMILES Stadium to service patrons, the impact on hirers and also the heightened pressures on transport services,’’ a Stadiums Queensland spokesman said.

While Channel 9 would want most Broncos home games for one of its Thursday or Friday night telecasts during the next rights period, the NRL insisted in August that it had taken back from Nine the right to schedule its own fixture list.

Graham said Suncorp Stadium events were obligated to be staged at times when a public transport plan can be effectively put in place, with tickets carrying a right to free public transport travel.

“It makes it difficult to put the event on legally otherwise,’’ he said.

“The transport operators are telling us of their ongoing commitment to post-school and peak-hour commuters.

“We have pointed out (to the NRL) what all the practicalities and the legal circumstances are which we are required to have so they can make an informed decision on this.

“For a Friday night game, 85 to 90 per cent of people come by public transport. If you can’t provide public transport you can’t get the spectators here. ‘’

Like the three Queensland clubs, Stadiums Queensland and Graham say they know about plans for the timeslot only what they have read in the press.

These reports spoke of the 6pm matches for proposed Fox Sports telecasts being played in Brisbane, Auckland and Townsville — but not Sydney.

“We have been in touch with (Broncos CEO) Paul White because it’s important they know what our view is,’’ Graham said.

As well as the NRL clubs having flagged seeking compensation from the NRL if the new timeslot is introduced, stadiums and contracted caterers may also want compensation from the NRL.

The SQ spokesman said a 6pm kick-off at any of the three NRL venues in Queensland would “actively discourage patrons from attending’’.

“Even in Townsville, there is still a reliance on the a shuttle bus services to get Cowboy fans to the venue from the CBD and other parts of the city,” he said.

“Stadiums Queensland has let the NRL know of the issues this proposal will create at the three venues (Suncorp Stadium, Cbus Super Stadium and 1300SMILES Stadium) and subsequent impacts on hirers.’’
 

Perth Red

Post Whore
Messages
69,587
You wonder why the NRL didn't just shut it down? I'm sure there are plenty of dumb fans out there that get there direction from news ltd media that are livid at the idea of. Friday 6pm game for no good reason at the moment.
 

Last Week

Bench
Messages
3,725
You wonder why the NRL didn't just shut it down? I'm sure there are plenty of dumb fans out there that get there direction from news ltd media that are livid at the idea of. Friday 6pm game for no good reason at the moment.

Because they're in negotiations. Duh..
 

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