Next TV rights deal

[Starkers]

it has 3 more seasons to run, expires at the end of 2017.

not sure what to make of those network 10 comments. it's going to be hard to be cheeky in these rights. you'd expect 7 and 9 to be pretty blunt and re-subscribe to what they already have. it's certainly working for 7.

the NRL needs 10 to change things up for the coverage with variety in the commentary box and innovation in the digital/graphics/stats etc.

 

[axl rose]

TV as we know it is going to die.

It lives on via the baby boomers watching 'quality' like A Current Affair and National Nein News. Read an article last year where the AFL/NRL will eventually just sell the package/games directly to consumers online with little need for a network. Probably a couple of rounds of tv rights to go before then.

 

[maple_69]

Three deals takes us to 2027. I know News will be fighting it tooth and nail but with Netflix on its way, the NBN rolling out streaming could become much more commonplace within 3 years. I think by the 2022 negotiations, it could be a serious option. Huge leverage at least.

 

[Perth Red]

NRL is going to need to expand to Perth and Brisbane2 and offer something a bit different if it is to increase the next TV deal significantly. I just hope FOX get live rights to every game so I dont have to put up with FTA rubbish coverage.

 

[El Diablo]

at least you get in HD on FTA

 

[Starkers]

the hayne thing has made me think a bit about potential new markets. not sure if i'm dreaming or not, but say he actually makes it and americans take notice. do you think it would raise interest in the code over there? the NRL could sell $10 season passes to them for tablet and phone devices etc ... do you think they would get 1 or 2 or 5 million subscribers in a country of 320 million?

 

[Perth Red]

at least you get in HD on FTA

True but HD on fox is much better quality than HD on gem for some reason?

 

[some11]

True but HD on fox is much better quality than HD on gem for some reason?

Higher bitrate.

 

[El Diablo]

http://www.smh.com.au/rugby-league/...itoh-or-really-a-rooster-20141024-11b46r.html

Yet Packer's growing interest in rugby league could extend beyond the divide between two warring tribes.

Lachlan Murdoch was said to be devastated when Network Ten, in which he holds shares along with Packer, missed out on the broadcast rights deal to the NRL two years ago - because he believed the network had snatched them from Nine and Gyngell.

There's already whispers Murdoch - who is the chief executive at News Corp - and Packer could make an audacious bid to try again when the next rights deal is negotiated in coming years.

While Packer senior might have been right about there being no money in football clubs, there are rivers of gold to be made in showing them on television.

 

[Starkers]

be a great result if that happened.

 

[DC_fan]

It may be the last great TV contract the game gets. With the way peoples entertainment needs are met now and even more so into the future watching TV even sport on TV as we know it today will be different.

 

[docbrown]

Fox honchos thought signing up with 10 would eat into their subscribers so they kept their partnership with 9.

However if the NRL had expanded and there was a 9th game on offer they probably would've went with 10.

This is what they need to get right for the next deal. They need to have the 9th game already available during the negotiations year.

 

[El Diablo]

Ten's bid was for four night games leaving Fox with not many night games which they didn't like

plus Kim Williams then agreed to get rid of Fox's first and last rights options if they went with 9 which was the real bonus for the ARLC

 

[insert.pause]

Ten's bid was for four night games leaving Fox with not many night games which they didn't like

plus Kim Williams then agreed to get rid of Fox's first and last rights options if they went with 9 which was the real bonus for the ARLC

Yep, the f&l rights clinched it and was why murdoch canned kim williams.

The next deal is going to be an almighty shitfight.

 

[applesauce]

It may be the last great TV contract the game gets. With the way peoples entertainment needs are met now and even more so into the future watching TV even sport on TV as we know it today will be different.

I wouldn't be so sure of that. The NBA just signed a 10yr TV deal in a country where technology is 10yrs ahead of us. And before someone goes on about league pass, NBA league pass is only available to internationals in it's entirety. In the states there are blackouts across a wide range of weekly games to protect television.

 

[docbrown]

Ten's bid was for four night games leaving Fox with not many night games which they didn't like

plus Kim Williams then agreed to get rid of Fox's first and last rights options if they went with 9 which was the real bonus for the ARLC

Of course but the minimal negotiation between the 10 & Fox was what spoiled it. There was no give and take.

With a 9th game up for grabs a 4 game F2A split still means a 5 game subscription-only package. Tie that with simulcasting and they would have had a strong deal to counter 9. What broke that down is what rules the industry - fear. Plus there was also another 9-Fox joint entertainment package which complicated matters.

If there's a 9th game up for grabs and with no F&LR no one should expect Fox to be bound to 9 again. It will be open season.

The NRL needs to be growing its properties --
* NRL 9s
* Season Opener
* Anzac Matches
* Easter Matches
* Queens Birthday Matches
* Rivalry Rounds
* Heritage Round
* All Stars
* Grand Final
* State of Origin
* Internationals

Apart from Origin, it's hard to argue that those other matches are maximising their earnings potential.

 

[insert.pause]

Of course but the minimal negotiation between the 10 & Fox was what spoiled it. There was no give and take.

With a 9th game up for grabs a 4 game F2A split still means a 5 game subscription-only package. Tie that with simulcasting and they would have had a strong deal to counter 9. What broke that down is what rules the industry - fear. Plus there was also another 9-Fox joint entertainment package which complicated matters.

If there's a 9th game up for grabs and with no F&LR no one should expect Fox to be bound to 9 again. It will be open season.

The NRL needs to be growing its properties --
* NRL 9s
* Season Opener
* Anzac Matches
* Easter Matches
* Queens Birthday Matches
* Rivalry Rounds
* Heritage Round
* All Stars
* Grand Final
* State of Origin
* Internationals

Apart from Origin, it's hard to argue that those other matches are maximising their earnings potential.

Thats a bit rough, 9's only started this year and it was a resounding success, the Grand Final was the highest rating NRL match of all time across five city markets. But I take your point about creating more 'event' games.

 

[docbrown]

Thats a bit rough, 9's only started this year and it was a resounding success, the Grand Final was the highest rating NRL match of all time across five city markets. But I take your point about creating more 'event' games.

Not having a go really, just kind of examining it from an entertainment perspective.

9s will live and die by coverage and hosting. I know there was talk of 10 wanting the rights and Fox saying they had an ironclad deal. But getting the rights on F2A in 2015 means more $$$ next time.

The Season Openers - they need to look to the US and see how they treat these matches as an event in their own right.

We really haven't worked out a strategy for the holiday matches -- it's imperative that the Big 5 + Roosters get 2 holidays matches each likewise with Brisbane & Melbourne. Given that the AFL have allowed some minor teams to dominate these days the NRL can develop a strategy so the biggest teams play on the biggest days.

They don't seem to know what to do with the All Stars now. In the pre-season it's competing against the 9s to some degree and it can overshadow the openers. They'd be better off coming up with a loosely structure pre-season cup. But if they want to make the All Stars a bigger event it belongs during the big event season - the US pro-bowl has been played prior to the Super Bowl, the All Stars could do the same and start drawing 2-3 million+ prelim finals size audiences. Indigenous vs Islanders, they're the 2 biggest minorities in the league, even without the Grand Final players it could be an Origin-scale match.

And of course the internationals which let's face it, are all over the place.

Get their house in order and they will get more $$$

 

[Hello, I'm The Doctor]

Not having a go really, just kind of examining it from an entertainment perspective.

9s will live and die by coverage and hosting. I know there was talk of 10 wanting the rights and Fox saying they had an ironclad deal. But getting the rights on F2A in 2015 means more $$$ next time.

The Season Openers - they need to look to the US and see how they treat these matches as an event in their own right.

We really haven't worked out a strategy for the holiday matches -- it's imperative that the Big 5 + Roosters get 2 holidays matches each likewise with Brisbane & Melbourne. Given that the AFL have allowed some minor teams to dominate these days the NRL can develop a strategy so the biggest teams play on the biggest days.

They don't seem to know what to do with the All Stars now. In the pre-season it's competing against the 9s to some degree and it can overshadow the openers. They'd be better off coming up with a loosely structure pre-season cup. But if they want to make the All Stars a bigger event it belongs during the big event season - the US pro-bowl has been played prior to the Super Bowl, the All Stars could do the same and start drawing 2-3 million+ prelim finals size audiences. Indigenous vs Islanders, they're the 2 biggest minorities in the league, even without the Grand Final players it could be an Origin-scale match.

And of course the internationals which let's face it, are all over the place.

Get their house in order and they will get more $$$

http://www.smh.com.au/rugby-league/league-news/international-rugby-league-set-for-12year-international-calendar-20141026-11c1bd.html

With regard to the All Stars concept, i think its passed its use-by-date, but with the suggested 9s World Cup, that would be a place for the Indigenous team to be preserved.

 

[insert.pause]

Not having a go really, just kind of examining it from an entertainment perspective.

9s will live and die by coverage and hosting. I know there was talk of 10 wanting the rights and Fox saying they had an ironclad deal. But getting the rights on F2A in 2015 means more $$$ next time.

The Season Openers - they need to look to the US and see how they treat these matches as an event in their own right.

We really haven't worked out a strategy for the holiday matches -- it's imperative that the Big 5 + Roosters get 2 holidays matches each likewise with Brisbane & Melbourne. Given that the AFL have allowed some minor teams to dominate these days the NRL can develop a strategy so the biggest teams play on the biggest days.

They don't seem to know what to do with the All Stars now. In the pre-season it's competing against the 9s to some degree and it can overshadow the openers. They'd be better off coming up with a loosely structure pre-season cup. But if they want to make the All Stars a bigger event it belongs during the big event season - the US pro-bowl has been played prior to the Super Bowl, the All Stars could do the same and start drawing 2-3 million+ prelim finals size audiences. Indigenous vs Islanders, they're the 2 biggest minorities in the league, even without the Grand Final players it could be an Origin-scale match.

And of course the internationals which let's face it, are all over the place.

Get their house in order and they will get more $$$

Agree, and it all comes back to the draw, which the NRL have struggled with since becoming fixed, too many voices in the process.