NRL Marketing

[Knightmare]

The debate will always rage on. Some believe the new millenium began in 2000 while it was accepted that the millenium stared in 2001.

Nice one. I suppose you'll tell us that the 1970's lasted from 1971 till 1980 then?

 

[Knightmare]

My problem with the 'That's my team' ad campaign is that it suggests that everyone who follows the game is hardcore devoted to a team- it doesn't do enough to endear new fans to the GAME itself, or keep in mind the people who maybe don't have a favorite team but watch the games anyway.

 

[Wicks]

Don't be condescending, wanker, it's pretty obvious that next year is the 100th year.

I explained there is a difference between fourth and four and 100th and 100

2007 does not represent a span of 100 years since the start of the competition It represents the 100th year or season So both can be correct

Clubs usually celebrate the number of years in the competition See the Sharks Panthers Dragons Bulldogs for recent examples

The debate will always rage on. Some believe the new millenium began in 2000 while it was accepted that the millenium stared in 2001.

Not the same The person who worked out the calendar listed the first day as occurring in 1 AD rather 0 AD He also got the date wrong by about 3 or 4 years but that is another discussion

The Australian bi-centenary was celebrated in 1988 not 1987, even though the first fleet arrived in 1788.

Yes How can it be so hard

 

[Timmah]

I hope these guys haven't gotten paid since 2003 because that's the last time they came up with an original idea. In fact, they haven't even been bothered to steal an idea from somewhere else, they've just recycled "That's My Team" for three consecutive.

Fear not though, friends, for 2007 is the centenary of the sport in this country. Surely they have something special lined up for us, something to capture the imagination of even the most apathetic rugby league fan.

Yes they do. The "That's My Team" angle will get a 4th year at the helm. A full three years after it wore itself out. A year longer than a Prime Minister's term, in fact.

Keep your negative vibes to yourselves, because the marketing department has something special for our 100th year in 2008 ("we'll stick to marketing, you stick to counting"). Tina Turner will be back to coincide with her 100th anniversary. Failing that, I think we may have Dogs playing poker lined up somewhere.

F*cking idiots, the lot of them.

How dare they give people a catchcry to identify the game with :shock:

Having said that... the idea of marketing is usually to entice newcomers to the product whilst product development is what's designed to keep the current supporters engrossed in the game. The marketing does have to be something catchy and ongoing and recognisable, and in many opinions That's My Team has and still does work.

Question is, why are you so qualified to judge? Can you do better? If so, why haven't you?

 

[Sea_Eagles_Rock]

Did the NRL have anything to do with the new mascot's that have been released? They are super fugly.

 

[Timmah]

They were all NRL sanctioned mascots IIRC. The kids seem to like them.

 

[c_eagle]

How dare they give people a catchcry to identify the game with :shock:

Having said that... the idea of marketing is usually to entice newcomers to the product whilst product development is what's designed to keep the current supporters engrossed in the game. The marketing does have to be something catchy and ongoing and recognisable, and in many opinions That's My Team has and still does work.

Question is, why are you so qualified to judge? Can you do better? If so, why haven't you?

There's a difference between a 'catchcry' and peddling the same regurgitated montage year after year. The marketing campaign is shorter than a game of 7s and has about as much credibility.

I'm qualified to judge on the basis of comparisan. The other codes have much better advertisements and the perception surrounding those codes are embellished by these campaigns.

Gosh, I hate it when people say, "you can't do any better so don't comment". I don't have a marketing degree and don't get paid the big bucks. I shouldn't be able to do better. I can though, I'm sure of it.

I'm certain it's as simple as that though. I'll just hand in my resume with my extensive experience in advertising and I'll be sure to get the job, yeh? Is that how it works?

Have you ever criticized a referee? What about a football player? I'm sure you haven't for the simple fact that you can't do any better. If you could, you would have by now, right?

Dullard.

 

[Timmah]

There's a difference between a 'catchcry' and peddling the same regurgitated montage year after year. The marketing campaign is shorter than a game of 7s and has about as much credibility.

I'm qualified to judge on the basis of comparisan. The other codes have much better advertisements and the perception surrounding those codes are embellished by these campaigns.

Gosh, I hate it when people say, "you can't do any better so don't comment". I don't have a marketing degree and don't get paid the big bucks. I shouldn't be able to do better. I can though, I'm sure of it.

I'm certain it's as simple as that though. I'll just hand in my resume with my extensive experience in advertising and I'll be sure to get the job, yeh? Is that how it works?

Have you ever criticized a referee? What about a football player? I'm sure you haven't for the simple fact that you can't do any better. If you could, you would have by now, right?

Dullard.

:|

Then it's simple, shut up. Your whinging is not helping anyone.

 

[LeagueLegend]

I'm qualified to judge on the basis of comparisan. The other codes have much better advertisements and the perception surrounding those codes are embellished by these campaigns.

It seems the grass is always greener on the other side. There are equally as many people in the ARL and ARU communities that think their guys suck at marketing and wish they had the league guys doing. I speak from experience on that.

 

[c_eagle]

:|

Then it's simple, shut up. Your whinging is not helping anyone.

Your entire argument got dissected and discredited and your only retort is to tell me to shut up? Yikes, you're not even mildly intelligent.

It's called a forum, deal with the fact that people are going to criticize things. You've made enough posts to figure out how this works.

 

[Timmah]

Yeah I have, and I'm sure you have made enough to realise you whinging about it is redundant and ridiculous. Your opinion is clearly one of few, because league's popularity has reached record highs since "That's My Team" was coined... yet you're still having a sob about it.

 

[nqboy]

I would argue that that has happened in spite of the tired marketing rether than because of it.

 

[innsaneink]

Do you like "Thats my team", bunnyboy......or does it just confuse you?

 

[wittyfan]

The NRL must be surely locked into some of contract where they've had to use the same crappy song and the same sh*tty themes for the past five years.

And David Gallop's comment that "That's My Team/Dream" has been on a par with "Simply The Best" was ridiculous.

 

[Timmah]

Really? So you don't identify it as an easily recognisable catchcry or anthem for the game? :roll:

Some people will find anything to whinge about.

 

[griff]

I explained there is a difference between fourth and four and 100th and 100

2007 does not represent a span of 100 years since the start of the competition It represents the 100th year or season So both can be correct

The ARL celebrated 90 years in 1997. We celebrated 50 years by hosting the World Cup in 1957. We celebrated 75 years by adding 2 new teams in 1982. But now we are celebrating 100 years in 2008. So 11 years have passed between celebrating 90 years and celebrating 100 years. That is the level of incompetence for you.

 

[griff]

Having said that... the idea of marketing is usually to entice newcomers to the product whilst product development is what's designed to keep the current supporters engrossed in the game. The marketing does have to be something catchy and ongoing and recognisable, and in many opinions That's My Team has and still does work.

Question is, why are you so qualified to judge? Can you do better? If so, why haven't you?

Exactly, the idea of marketing is to entice newcomers to the product.

So how the hell does the slogan "that's my team" entice newcomers and people who don't actually have a team? It doesn't, it just turns them away from the game.

 

[reptar]

montage

Hahah... I love this word, thank you Trey Parker and Matt Stone.

 

[Wicks]

The ARL celebrated 90 years in 1997. We celebrated 50 years by hosting the World Cup in 1957. We celebrated 75 years by adding 2 new teams in 1982. But now we are celebrating 100 years in 2008. So 11 years have passed between celebrating 90 years and celebrating 100 years. That is the level of incompetence for you.

ARL and NRL are not exactly the same bodies but again you can have both

What you should be saying is 90th 50th 75th and 100 They can all sit together

 

[KFC]

To all you whiny bitches.

The NRL have very little money to market the game.

The reason being that a cigarette company is no longer throwing tens of millions of dollars at them to produce and run advertising.

Creating advertising for the NRL is a political nightmare as EVERY team has to be represented making it very difficult to create a single minded message.

I don't like that's my team particularly but as a slogan it works.

BTW I always thought Simply the Best was irrelevant and self indulgent.

A lot like the author of this thread.