taipan
Referee
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Using South Sydney as the example, they have achieved this from physically and psychologically moving out of their restricted geographic suburb to tap into a much broader supporter base across the city. Having a mulit-millionaire Hollywood A-lister to make you trendy and attractive to corporates and investors hasn't hurt either but not sure there are many of them floating around for other clubs to do the same?
They were offered money by ANZ to play there for a start.That was a decent incentive ,plus it was for the Dogs.That is not available now.
Their C of E and base is in the SE suburbs.
ff their large supporter base was in the East,they would still have been OK, with Rusty & co behind them.
And who knows if the incentive was not available at ANZ where they would have played.
Any way a large number of their supporters reside in the western part of Sydney.
The number of people that took to the streets, also took News Ltd aback when they flicked Souths.Hence a traditional club with a high profile, did play a part in their renaissance.
Of course having a high profile owner helps, that's what I hinted at.