What's new
The Front Row Forums

Register a free account today to become a member of the world's largest Rugby League discussion forum! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

NRL's growth mindset points to 18th team. And it ain't Perth.

MugaB

Coach
Messages
15,384
Wrong thread, I save my thoughts on pistol Pete for the Vlandys thread. But thanks for joining in.
What do you mean joining in?....ive never left, very warped way of thinking here... we were talking about .gifs, not pics of perth stadium, this thread is specifically about NOT Perth being no.18
 

titoelcolombiano

First Grade
Messages
6,645
I dunno man, I've lived in Brisbane since the mid 90s and back then AFL was a joke in QLD, you would never admit to following it. The Brisbane Bears certainly did nothing for the sports profile up here. These days it's pretty common to follow the Broncos/NRL club and the Lions. They get decent crowds and if they are losing money every year then the club probably has a poor business model, their expenses must be way too high. The Suns are pretty irrelevant, I will admit that. The Gold Coast is very much RL heartland despite the Titans not having much success. There is a large community of Victorian retirees on the Gold Coast but they all follow their Victorian AFL club, not the Suns.
I remember reading somewhere that the Lions and to a lesser extent Swans have to have those big years where they are getting good crowds because if not, they are losing money.

Superleague and the lack of a second Brisbane NRL team has helped the Lions along over the years but even when they are going well like last year, they still only averaged 28k which is a shit Broncos season and is well below the Lions' own halcyon days of the early 2000's. They certainly aren't going from strength to strength.

Agreed though, the Suns and Lions benefit greatly from travelling and expat Victorians at their games.
 

titoelcolombiano

First Grade
Messages
6,645
Say what you will about the 'struggling' Lions, but they're sustainable and not going anywhere anytime soon.

It's more likely than not that a larger percentage of Brisbanites born now will follow the AFL over NRL than in past generations as a mere fact of it being an accessible option, and those numbers will continue to increase with each future generation until they reach market saturation. There's also very little that the NRL, or RL in general, can do to directly impact that outside of work in the grassroots and waiting for them to make mistakes and capitalising on it.

BTW, the 'struggling' Lions had more members than the Broncos last year, have a solid average attendance depending on results, and they made a profit in 2021, so I'm not really sure how we're defining 'struggling' at this point. Is it just because they get a larger grant from the AFL than the Broncos do from the NRL?
A larger grant that the AFL sees as a long term investment into growing their fanbase in Brisbane/Queensland BTW, and which has worked so far as Aussie Rules is bigger now in Brisbane/SEQ than it's ever been, and has a steady growth rate.
The Lions have shown no growth in average crowds or TV ratings over the last 20 years and yes, when they aren't topping the table they do struggle financially also. They still rely heavily on expat and travelling Victorians attending the Gabba. Last year was a successful year for them and they couldn't crack 30k average which is a shit year for the Broncos.

They've had a great ride through Super League, the premiership runs of the early 2000's and the lack of a second NRL side in Brisbane, but they maxed out 20 years ago and there won't be any more meaningful growth for them. It will be slow and incremental, very slow and very incremental.
 

titoelcolombiano

First Grade
Messages
6,645
When you’ve got the revenue you can afford the investment. Swans get one of the lowest grants, well below what Sydney nrl clubs get in grants now.
Yeah, I know you like to say this but just because a business has the funds available to it, doesn't mean it's smart business to just piss it up against the wall.
 
Messages
14,822
Yeah, I know you like to say this but just because a business has the funds available to it, doesn't mean it's smart business to just piss it up against the wall.

Which is why we need clubs to generate more revenue from football operations. A club that can generate $25m from football operations every year is set for life and can afford to invest in its infrastructure.

Broncos are not far away from generating $25m from football operations. Cowboys generate about $17m. The strongest Sydney clubs are lucky to generate $10-12m. It's why we have clubs running to the gov wanting handouts. It's embarrassing because major sports clubs in England and America aren't subsidised to this extent.
 

Wb1234

Immortal
Messages
34,524
Disagree, I ignored Donkey over 12 months ago and my time on here improved no end. If I see someone reply to something of his that sounds interesting, I check it out.*

* Doesn't happen often.

My goal is to win Lotto so I can hire a pretty girl to edit out all the BS so I only read the worthwhile stuff. She can moderate for me since no-one else seems to.
Agreed

ignore is great
 
Messages
14,822
Reality is IF AFL decide its financially and strategically in their interests to expand to 20 clubs only Brisbane and Perth are viable options.

These days you say AwFuL won't put a third team in Perth.

Tassie is already AFL and too small to be sustainable, even more so Darwin, and Canberra is a remote possibility but likely too small as well to generate enough revenue and Tv viewers to be valuable.

Aren't they putting a team in Tasmania?

They really only have Brisbane and Perth they could expand into in terms of valuable markets.

They're not putting a second team in Brisbane. The Lions have the largest debt in AwFuL hanging over them.
 

Perth Red

Post Whore
Messages
69,932
Whilst we are delving into the past. The good old days lol

Perth has a good sized population and a decent consortium bidding for a licence. It's the only non-RL city putting its hand up for inclusion. A team there will give the game a national footprint.

We need more people watching the game to command more money from broadcasters and advertisers. A Perth team can help do that.
 
Messages
14,822
Whilst we are delving into the past. The good old days lol
Perth is the only non-RL city in this country with a chance of holding an NRL licence. Whether they should get one ahead of the other candidates is my main contention.

Let's see what the Perth consortium has to offer. If it's too good to turn down then give them a licence. If it doesn't stack up then tell them to come back and try again in 10 years.
 

Latest posts

Top