f**k me dead this mob is backward.
“We want to make sure we’ve got broader appeal and whether that’s a more contemporary look and feel, it’s because we’re a national NRL club and the Redcliffe Dolphins will remain and play in the Q-Cup.”
Reader pointed to the Rabbitohs’ famous bunny logo to highlight the impact a single symbol or name can have across the game.
“This (one name) has become everyone’s favourite question,” Reader said.
“When you think about it - you think about South Sydney, and our Dolphin will be on our jersey with no words like the (Souths) bunny which is everywhere now.
“We’ve worked with a really good brand agency who do stuff with some of the biggest companies in the world.
“The Bunnies have done it - their logo is just the white bunny.”
South Sydney does have a white bunny yes, buy they also have a name....
Not the same bruv