If it's the same NFL guys that have been trying to buy into Super Rugby, MLR, etc, over the past few years then their plans were basically Moana Pasifika but, frankly, racist in the typical ignorant American style.
Their idea was to have a "Pacific Islander" owned and run pro-football club that exclusively hired Polynesian staff and tried to appeal to the "Pacific Islander community" as their fanbase. They seemed to be very flexible on where the team would be based so long as they could do what they wanted to do with the club, because their plan was that the team would only have a home in a figurative sense as their home and fanbase would be wherever the "Pacific Islander community" existed.
It's kind of hard to explain, but they truly seemed to believe that there's some racial unity among Pacific Islanders (and when they said Pacific Islanders they meant exclusively Polynesians BTW) and that because of that any PI's would support the team because of that. So in other words the team might be based in e.g. Auckland for the sake of practicality, but their fanbase wouldn't be targeted towards the people of Auckland, it'd be targeted towards all Polynesians no matter their ethnicity, nationality, or where they lived.
There was another very similar Super Rugby bid from Hawaii as well, but I believe that that was a separate consortium.
In saying all that we don't know anything about this bid other than a couple of headlines, so it could turn out that it's a completely different consortium with completely different plans for the club. Frankly I hope it is, because the last thing we need is America to export more of it's race politics crap into our society, but I digress.
