What Denis has done right here with this idea/back page is get Parra some instant credit among parts of the community - casual and potential fans - who have turned away from rugby league in the last 5-10 years.
All it says is that it's his idea, he'll put it to the NRL, the NRL probably won't like it, and then he'll think about putting it to Parra players. Random person on the street (not a footy/NRL fan) will think (after recent headlines), at least someone is trying to do something, and that Parra club must be a good forward thinking/family club etc.
So it has the potential to put our club in teh box seat when attracting new casual/potential fans in the Sydeny area, who might come to the game (once it sorts its alcohol sh*t out) and come to our club as their choice of club to support when/if they do.
I was with some friends today - none of whom support rugby league anymore, mostly ex Doggies fans who lost interest after the salary cap rort and Coffs - and that was pretty much their reaction... "at least Parra's trying to do something about all this".
I'm not bothered by this story or Fitzy's quotes in it all personally.