If we didn't have a Godzilla like competitor out there to grab the hearts and minds of the kids, women and men of the West, then sure the slowly, slowly, wait and see strategy may make some sense.
But all I see is we will continue to play catch up to the AFL in everything pertaining to the long term future success of our respective sports. WAFL is everywhere and continuing to grow its footprint as a thriving professional and successful sport in its own right. The AFL media machine and its acolytes have seen to that.
The NRL is already 3 steps behind the Women's version and 10 steps behind the mens in almost everything they do. With what is continuously going on at the ARLC, I can't see this ever changing and ultimately, 20-30 years down the track, not to many people will really care.
Remember what Hitler said. First you get the women, then the children and so will follow the the men.