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Perth Bears Media Watch

Ashburn

Juniors
Messages
225
He can start by calling it by its proper name: Rugby League.

We need to put a stop to this ignorant trend in WA of calling it 'rugby'.
Why? They aren’t wrong. Rugby League is a type of Rugby.

Perhaps the older generation should let go of their habits.
 

BuffaloRules

Coach
Messages
18,212
Would be nice if the Perth media was reporting on all this exciting Development news … doesn’t really do much good in the Sydney Telegraph ..No doubt the cone of silence continues in the Perth local rag…. Not a mention of the Double Header last week apparently

I hope the NRL have some strategy around this … who ever ends up with the FTA media rights needs to flog the Perth Bears in the local market..
 

Perth Red

Post Whore
Messages
75,589
Would be nice if the Perth media was reporting on all this exciting Development news … doesn’t really do much good in the Sydney Telegraph ..No doubt the cone of silence continues in the Perth local rag…. Not a mention of the Double Header last week apparently

I hope the NRL have some strategy around this … who ever ends up with the FTA media rights needs to flog the Perth Bears in the local market..
I’m Hoping the clubs media dept grows soon and we get more proactive pushing out our own content. bit bored of seeing just Mal talking about culture tbh! our podcast is ok but we should be pushing out media stories every couple of days, and finding local vehicles to spread news, the west Australian certainly isnt going to be helping. We have a local free paper in every council area, could be using that for example.
I suppose it’s a bit hard at moment as we can’t get interviews with our signed players as still under contract to other clubs.
 

Perth Red

Post Whore
Messages
75,589
Would be nice if the Perth media was reporting on all this exciting Development news … doesn’t really do much good in the Sydney Telegraph ..No doubt the cone of silence continues in the Perth local rag…. Not a mention of the Double Header last week apparently

I hope the NRL have some strategy around this … who ever ends up with the FTA media rights needs to flog the Perth Bears in the local market..
I’m Hoping the clubs media dept grows soon and we get more proactive pushing out our own content. bit bored of seeing just Mal talking about culture tbh! our podcast is ok but we should be pushing out media stories every couple of day, the west Australian certainly isnt going to be helping. I suppose it’s a bit hard at moment as we can’t get interviews with our signed players as still under contract to other clubs.
 
Messages
3,613
20 Next Generation Perth Bears: Inside the six-year pathways plan to debut a home-grown NRL star

A rugby league shockwave is about to pulse through Western Australia on the back of the launch of the Perth Bears academy. These are the 20 home-grown juniors on the fast-track to NRL debuts.

Pamela Whaley

Pamela Whaley

@pamelawhaley

7 min read

April 20, 2026 - 5:00AM

A rugby league shockwave is about to pulse through Western Australia on the back of the launch of the Perth Bears academy. These are the 20 home-grown juniors on the fast-track to NRL debuts.

Build it and they will come.

It’s less than a year before the start of an NRL era for Perth Bears but they’re already preparing the next generation. It’s about the long crawl.

Countless hours of video, pitches to parents and visits to junior clubs has produced 20 of the brightest young players in Western Australia selected for the inaugural academy with more to come over coming months in Brisbane and North Sydney.

Players who could have been lost to rival clubs, or the sport, now have a pathway to the top.

The aim is to make an NRL player out of them over the next six seasons as well as stop a massive leak of West Australian talent moving east every year to chase their dreams.



Perth Bears officially launch their academy ahead of the 2027 season.

BEARS’ TIMELINE DEBUT

Last week, Perth Bears announced their inaugural Bear Tracks academy, the start of the six-year plan to produce home-grown talent in the NRL by 2031.

It’s the genesis of the Bears’ next generation, beginning with a group of 14 to 17-year-olds among some of the best young athletes in WA.

They’ll be pushed, tested and trained with the aim of fielding an SG Ball team in 2029, Harold Matthews in 2030, and preparing them for on-field and travel demands so they’re NRL-ready by 2031.

Head of elite pathways Ian Millward has been running the program along with coach Mal Meninga and assistant Ben Gardner. There was a specific strategy in targeting this age group.

“By 2029, you would expect there’d be a couple of really good players out of that, say there’s two or three local boys,” Millward says.

“So then you’d be looking at their next advancement after under-19s, which would be an NRL training contract.

“An NRL training contract would then take them to 2030. I reckon we’d like to be starting to see something in 31.”

Establishing a complete pipeline through the club from juniors through to NRL is vital.

“One of the biggest things for us is whenever a Perth boy relocated with their family to Queensland, they were still behind the Queensland boys who were playing Cyril Connell or Mal Meninga Cup, so they still didn’t make it,” Millward says.

“We’ve already had a couple of families that have moved back wanting to try to start with Perth Bears. I was shocked when I got the job how many families actually had migrated under that one proviso.”

Perth Bears academy launches in WA. Picture: Perth Bears

Perth Bears academy launches in WA. Picture: Perth Bears

Perth Bears pathways guns in the new program. Picture: Perth Bears

Perth Bears pathways guns in the new program. Picture: Perth Bears

Perth Bears pathways players at the launch of the new program. Picture: Perth Bears

Perth Bears pathways players at the launch of the new program. Picture: Perth Bears

EAST EXODUS & RIVAL CODES

According to NRLWA chief executive John Sackson, the state loses 20 players on average per year as they chase a career in rugby league in the east.

The AFL in particular has such a foothold in Western Australia with West Coast Eagles and Fremantle Dockers and a lack of a full pathway to the NRL in the state has made families either move or switch codes.

“On average every year, particularly in the last five-plus years, maybe even a few more, we’ve been losing around 20 kids or young players under the age of 20 that have packed up and left Perth to various points on the east coast,” Sackson says.

“Be it Sydney, be it Brisbane, be it rugby league schools in southeast Queensland or in Sydney, with the backing of their parents.

“These are the more talented kids to pursue rugby league careers by going to rugby league academies at various clubs or going to the schools that have amazing rugby league programs.”

There’s a stack of WA-born or -raised players in the NRL and NRLW, including Newcastle captain Kalyn Ponga, Wests Tigers forward Royce Hunt (Willagee Bears), NSW Origin forward Kennedy Cherrington (South Perth Lions) and Kiwi Ferns centre Shanice Parker (Willagee Bears).

With no pathway to the NRL, Sackson has been powerless to stop it – until now.

“It’s a great aspirational motivation for these young players,” he says.

“Eventually, we’ll be moving into the women’s game as well because we produce quite a number of female players in the NRLW and have played for both Australia and New Zealand, who played all their junior rugby league in Perth.

“We look forward to the day that the Bears establish themselves and the foundation is strong.”

Millward’s job over the next few years is pitching for the best talent from around the state to stay in WA but also convince families it’s a better option than clubs in NSW, Queensland, Melbourne or New Zealand.

They’ll be competing with Papua New Guinea too once the 19th franchise enters the competition in 2028.

“If you look at the first year, you would think a high percentage will come out of WA, but in three years’ time you would expect too that we’ve convinced some families that it’s a great place to go and live and to start schooling,” Millward says.

“It’s a real attraction for families to recruit, not just the player. That’s going to be really important to us.”

BUILDING THE PIPELINE

Setting up Bear Tracks in Perth is the first step but Brisbane East and North Sydney are next in their hunt for new talent for the next generation.

By next year, the aim is to play academy games between all three.

A big priority is boosting the standard of local first grade with quality coaching so the depth is available to recruit from, or should Meninga need extra bodies at a training session in 2027.

“We wanted to dive in really deep, right away,” Millward says. “First of all, we think we have a responsibility to improve the standard of competitions in WA.

“Secondly, we want to improve the standard of the open competition because, if the head coach wants to play some players or there’s an outstanding 18- or 19-year-old, he can play in the local comp.



Perth Bears.

“We want to work really closely with NRLWA. We haven’t finalised everything yet but we want to constantly keep talking about how we can do this together.”

The Bears intentionally picked four coaches to help develop skills and build on a connection to the community.

They are:

■ Kieran Liss from Rockingham School, which has a rugby league curriculum;

■ Martin Collis, who has coached under-17s schoolboys;

■ Jhai Kapea, who also coaches under-17s locally with Alkimos Tigers and has a Polynesian background; and

■ Female coach Kailey Thompson, with plans to develop and eventually move her into the club’s NRLW program.

From there, they picked 20 players to launch the inaugural academy.

They kick off with a two-week program with touch-points during the year and finish with an intensive four-month program in November which is hoped will sort out players with NRL potential.

“All those players, if we look at 2029, the guy who started in 2026 in our academy, that gives us a minimum of three years to start developing him,” Millward says.

“In the old days with Western Reds, when they came into those competitions, they didn’t have the resources and the personnel to be able to delve as deep as we can.

“Perth Bears is a bigger identity than the Reds. So for us, it’s really important the pathways are the basis of everything.

“We delivered to the parents some of our expectations and standards. “Everything starts with character and we’re really strong on that, we’re really going strong on compliance.

“This is not going to be easy for some boys over there because when they start in November for three days a week and they haven’t been used to that, it’s going to be hard.

“It’ll sort the wheat from the chaff. We’re going to be very active in the local competition this year because, even though they might not be in the academy at the moment, we’re going to keep reviewing it.

“We want to reward people over there.

“If he has really good character and showing talent, we want to include him in things.

“That’s going to be an ongoing process in bringing people up and hopefully, by starting now, we have a minimum of three years with them.”

WHERE ARE THEY FROM?

Since the NRL announced its expansion into Perth, the numbers have boomed.

Year-on-year, total player registrations are up nine per cent, registrations for juniors aged 6-18 are up 17 per cent and player registrations have risen 23 per cent in the 13-15 age bracket.

Fremantle, Joondalup, Ellenbrook and Rockingham are the biggest clubs in terms of participation with Ellenbrook up 20 per cent and Rockingham up seven per cent compared to this time last year.

That’s reflected in the Bear Tracks academy.

Willagee Bears, Kwinana Titans, Ellenbrook Rabbitohs, Kalamunda Bulldogs, Alkimos Tigers and Rockingham Sharks are all represented.

“I looked at a lot of videos of games of 14, 15 and 16-year-olds,” Millward says of helping assemble the squad.

“I watched the grand finals. I watched some schoolboy games.

“It wasn’t just the good players. I circled players that I could see what sort of frame they were, how I thought parts of their game would grow in four years’ time and we formed a selection panel from there to make the final decisions.”

Inside the plan to debut a home-grown Perth Bear in 2031.

Inside the plan to debut a home-grown Perth Bear in 2031.

Sporting high schools are also a huge part of the plan.

In Brisbane and Sydney, rugby league high schools are a vital part of the NRL system in which players are exposed to quality training and competitions to prepare them for the junior representative system.

There are nine high schools in the Perth area with rugby league on the curriculum but the WA government and NRLWA intend to double it over the next few years.

“We want to get it to 20-plus,” Sackson says.

“If we have high schools with rugby league on the curriculum, that’s going to be harnessed really well.

“It’s going to be fed into the local club competitions, development pathways.

“That’s a lot of money to be invested by the government into rugby league development in this state.

“It’s really significant and we think it’s going to be incredibly productive.

“And there’s a massive incentive and desire by both the Bears and NRLWA to develop homegrown talent to try to get players over the next three to five years coming through the local pathway system and wearing the black and red of Perth Bears.”



 
Messages
3,613
I’m Hoping the clubs media dept grows soon and we get more proactive pushing out our own content. bit bored of seeing just Mal talking about culture tbh! our podcast is ok but we should be pushing out media stories every couple of day, the west Australian certainly isnt going to be helping. I suppose it’s a bit hard at moment as we can’t get interviews with our signed players as still under contract to other clubs.
If you’re bored go support another sport
 

Red&BlackBear

First Grade
Messages
6,227
North Sydney Bears & East Tigers have been instrumental in assisting set up the Tracks academy. The Bears have been helped by utilising some seasoned and experienced people from those clubs to mould the core set-up structure & matrix. Great synergy.
 
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BuffaloRules

Coach
Messages
18,212
I’m Hoping the clubs media dept grows soon and we get more proactive pushing out our own content. bit bored of seeing just Mal talking about culture tbh! our podcast is ok but we should be pushing out media stories every couple of day, the west Australian certainly isnt going to be helping. I suppose it’s a bit hard at moment as we can’t get interviews with our signed players as still under contract to other clubs.

They need a weekly local show there once the season starts next year with whoever gets the FTA rights …regular reporting on the 6pm news from that network ( the others will ignore them most likely ) …local TV is going to be their only media conduit…. Tough gig for a start up sports team
 
Messages
3,613
sydney media via the australian's jounro andrew webster might be the most critical of bears but also sydney media in general doing all the heavy lifting for the bears


Ponga, ‘Sideshow Bob’, Cherrington: Every WA-born or raised NRL, NRLW player​

From Kalyn Ponga to Kennedy Cherrington, Western Australia’s rugby league talent defies expectations in a state where AFL rules supreme. Every NRL and NRLW player born or raised in Western Australia.
Richard Lamberton

@RLamberton


less than 2 min read
April 20, 2026 - 5:00AM
b62d831029ecb9f19db8a005cd59d7e1d0df814f.avif

Perth Bears officially launch their academy ahead of the 2027 season.
In a state dominated by Aussie rules football and rugby union-mad ex-pats, the greatest game of all has a storied history in Western Australia.
WA Rugby League was established in 1947, with 30 clubs now competing in leagues across the state - and they have produced some serious NRL and NRLW talent.
Twenty six players who were either born or raised in Western Australia have played in the National Rugby League competitions or represented their country and state in the code.
NRLW stars Kennedy Cherrington and Destiny Brill - who have played rugby league at the highest level - cut their teeth at Rockingham Sharks, Fremantle Roosters and South Perth Lions.
State of Origin and international players like Sam McKendry, Shanice Parker, Matthew ‘Sideshow Bob’ Petersen and Justin Poore were either born or played junior rugby league in the state.
Every WA-born or raised player who has played NRL or NRLW.

Every WA-born or raised player who has played NRL or NRLW.
But Western Australia’s most famous rugby league export is Kalyn Ponga, the Newcastle, Queensland, and soon-to-be New Zealand, superstar.
Ponga, born 1,629km from Perth in Port Headland, moved to Mount Isa at two years of age.
The prodigious sporting talent was nearly lost to the game after being offered a four-year deal with Brisbane Lions - thankfully for rugby league he turned down the offer to join North Queensland Cowboys.
Now as the Perth Bears prepare to make history in 2027, we reveal every NRL and NRLW player born or raised in Western Australia.
 

BuffaloRules

Coach
Messages
18,212

Geez … the media gets some mileage out of this story … gotta be like the fourth time at least since the Bears got the nod …

It’s a no brainer right .. go and throw some money at some talented but no doubt poor guys who aren’t getting a go over there ..: probably wouldn’t require a fortune to bring over 3-4 of these …

Could have happened by now , and these young blokes already over here getting some experience.. must be harder than we think to actually implement
 
Messages
3,613
Geez … the media gets some mileage out of this story … gotta be like the fourth time at least since the Bears got the nod …

It’s a no brainer right .. go and throw some money at some talented but no doubt poor guys who aren’t getting a go over there ..: probably wouldn’t require a fortune to bring over 3-4 of these …

Could have happened by now , and these young blokes already over here getting some experience.. must be harder than we think to actually implement
i dont see how you think it could have happened by now?
bears only just opened their in state west aussie pathways. bears still recruiting. bears still putting together football department.
i just dont think their pathways manager ian millward can be in 5 places at once.. i.e. in wa, in qld, in nsw, in nz/pasific and in africa to scout junior talent to filter through.

this africa thing would be a long term project and would need the bears junior pathways team to increase by 2 to 3 more employees to work with ian millward at a bare minimum to pull it off at a successful level.

but again another story driven by east journos. this means the bears board members that are east coast based must be the ones putting these stories out to media.
 

BuffaloRules

Coach
Messages
18,212
i dont see how you think it could have happened by now?
bears only just opened their in state west aussie pathways. bears still recruiting. bears still putting together football department.
i just dont think their pathways manager ian millward can be in 5 places at once.. i.e. in wa, in qld, in nsw, in nz/pasific and in africa to scout junior talent to filter through.

this africa thing would be a long term project and would need the bears junior pathways team to increase by 2 to 3 more employees to work with ian millward at a bare minimum to pull it off at a successful level.

but again another story driven by east journos. this means the bears board members that are east coast based must be the ones putting these stories out to media.

Why couldn’t they be here now ..playing for the North Sydney bears this season. getting some experience for when they actually come into the comp next year instead of starting from scratch then?

If it was a serious option someone could have found 5 days and gone over there by now and met with a few prospects … I agree it’s likely just a media puff piece that sounds good in theory but won’t actually happen anytime soon
 
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Messages
3,613
Why couldn’t they be here now ..playing for the North Sydney bears this season. getting some experience for when they actually come into the comp next year instead of starting from scratch then?

If it was a serious option someone could have found 5 days and gone over there by now and met with a few prospects … I agree it’s likely just a media puff piece that sounds good in theory but won’t actually happen anytime soon
because for them to be playing for north sydney bears now they wouldve had to been scouted around mid to late last years before the football department team was even properly put together. its logistics cob.

even if they had. this would take weeks of planning just to go over and months of planning to get kids to relocate over set up and put them in junior teams.

millward was recruited mid september 2025. he wouldve required a month just to find the lay of the land at the club. the club didnt have its full commercial team set up yet so then theres the financials, setting up the excursion etc.

just think its unrealistic to think it couldve been already done. no chance. get the club fully set up first and foremost and then go on these field trips. there is zero rush with this one, so do it properly.
 
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