Unlikely to be more FTA games. That is the one area where the AFL still out rates NRL (Thurs/Fri nights the AFL is around 20% up). Not sure if it because Nrl has a younger demographic, but if PVL want to get close to or surpass the AFL’s deal, the extra money needs to come from streaming or Foxtel.
Hence the reason FTA wants exclusive games. In theory you are adding the 300k that Fox pulls on these games.
You can easily go to advertisers and say NRL will draw 1.5m people.
As opposed to now where at times 1m is a push, that extra Ad space is valuable, How valuable we will see when we get numbers leaked to media
When comparing the 2. Remember AFL does and has had for a while extra FTA games a week and until now has exclusive games into certain markets.
No reason why NRL FTA can't be worth $50m extra in the next deal ( of course the season makeup is key ).