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https://www.dailytelegraph.com.au/s...s/news-story/743605f3df345b878198cb975ae8f442
NRL FICTION PARADED AS FACT
THE new home of fake news is the NRL’s $150 million digital department.
This has become nothing more than a propaganda machine for chief executive Todd Greenberg and his #NRLtalkthegameup campaign.
Last week NRL journalist Brad Walter interviewed his boss about the state of the NRL in a longwinded, 2200-word piece that avoided Greenberg’s handling of the Matt Lodge situation, refereeing mistakes, bunker blunders, the rejection of two women’s teams from an elite competition and other issues.
Afterwards, Walters tweeted the interview: “Crowds are up, television ratings are up, player participation numbers are up”.
This was almost identical to Greenberg’s own tweet two weeks earlier: “In 2018 our crowds are up, TV ratings are up, participation/junior registrations are up, investment into grassroots is up.”
Let me make one thing clear. There are some very good journalists on the NRL site who are hamstrung by their ultimate bosses and their demand to #NRLtalkthegameup.
That the game is spending $150 million to talk itself up in this manner is a disgrace.
And let’s properly analyse Greenberg’s fake news and the spin against actual facts.
TV ratings are not up this year. Fox Sports is holding its own but Channel 9’s ratings have fallen below last year in seven of the eight rounds.
Round one was the only weekend it received higher numbers than last year.
As for crowds, attendances were down on last year in four of the eight rounds despite much better weather.
Also, Greenberg’s claim that investment in the game’s grassroots has increased is false.
The NRL has delayed spending $40 million earmarked for junior development because no one knows when, where or how to invest it.
Meanwhile, Greenberg is spinning the message via his digital department that junior participation numbers are up on last year. This is not entirely correct because the final figures for registrations are not complete until June 30.
