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I think the Australian Rugby Union went international (Super Rugby, Tri-Nations) for 2 reasons
- Money from South Africa's participation.. especially since their time-zones match well with Europe - great for TV rights.
- The appeal to viewers of seeing the best Australian players playing against All Blacks (and fringe All Blacks) every week. This also helps raise the depth of Australian rugby over time.
You can't use the same arguments for the NRL - there's not the same profile in South Africa and Europe for a start.
Also, as much as it pains me to say it.. it's a tough to picture an NRL club in New Zealand or anywhere else outside Australia in the near future.
Because the NRL is a long season (March-Sep) and it overlaps with the Super Rugby AND National Provincial Championship rugby, it's a scheduling headache to try and fit an NRL club into anywhere in NZ, without breaking limits for the number of events that can be held at major stadiums.. for fear of annoying nearby residents.
As for the islands, I doubt that there's the population density to support it, except for PNG.. but then there's the security concerns that have been raised here before.
So for the next 10 years the NRL has no choice but to get the Australia sorted out - the Commission has to look at the balance of the competition in Australia before even THINKING of another overseas team.
It's not a bad thing, as it also gives the Warriors a decent shot at establishing themselves as a strong consistent team before they get challenged by another NZ-based side. After 15 years of false-starts & mis-steps, they seem to finally be on the right path *fingers crossed*
My point was that, unlike union, we should focus on our domestic comp. Because once you focus on the international without securing your domestic competitions you end up with the current scenario with Australian Rugby. Poor crowds, no real grass roots, and spending key coin to keep your talent players from leaving (because no one as good is there to replace them with) or steal them from another code.
Rugby in Australia is a prime example as how not to expand your competition and product in this country.