https://www.stuff.co.nz/sport/rugby...od-but-south-africa-australia-on-life-support
Timely...
The English and French comps.. despite have bucket loads of money aren't really increasing crowds or Viewers.
Maybe its not money that's the problem, as has been suggested. but can best be summed up from the article "
Part of the excitement of watching sport is not knowing what will happen, but over the past few years it has been increasingly obvious that this competition is a battle between the Lions and the New Zealand franchises. "
Which means no one watches when your teams aren't winning.
I read that article, but I still think it's an ignorant as shit reading of the Aussie sporting landscape.
You and I aren't going to agree on this, but suffice it to say I consider Australian Rugby's problems to be vastly deeper set than simply the Wallabies not winning, which I think is ultimately a symptom of the code's malaise rather than a primary cause (although it is of course something which can create a negative feedback loop).
Again, I just don't think people from much less competitive football markets are really capable of understanding this, but Australia's two biggest rugby markets - Sydney and Brisbane - have faced a simultaneous pincer movement from League and AFL, and lost market share among fans of international footy to soccer with the inclusion of the socceroos in every WC since 06.
That's not just money problem, it's a market share problem. You need to have a very tight and competitive product that offers enough prime time content to remain part of the public conversation every week for a very large portion of the year.
With the rise of the AFL in the Rugby states, massive recovery of Rugby League and the incursions of soccer, Rugby simply hasn't kept pace with its 2 day a week, overcomplicated and payTV exclusive club comp.
Winning would help, but frankly those who understand rugby in Australia will tell you that they could see this coming in the early 00s when the then ARU squandered its WC and Lions tour cash on signing big stars from the still fractured RL world instead of getting their product on FTA and broadening their base.
Back then many people were worried that the game would be hollowed out if it did nothing, but
winning papered over all the cracks and so no one did shit until it was too late. Back then, it was ironically
winning that was the problem as it blinded people.
That's why your argument shits me Te Kaha - winning is nice, but it does f**k all to address structure malaise and frankly it's hard to get to the position where you can win without dealing with these vastly deeper and more substantive problems.
In my view, if Australian rugby is to recover it needs to look inward, cut the cord with Super Rugby and make the NRC its main show for a few years. As part of that it should retire the Reds and Tahs and return them to being representative teams that act as a selection trial for the Wallabies.
It'll need a sugar daddy to do that, but for the long term health of the game it's the best option out of the mess that Super Rugby has created for Australia.