Rugby Australia to target top NRL talent - Lomax case settled

[Éamonn an Chnoic]

LOMAX FACTOR IS CREATING A BUZZ

Jamie Pandaram

In the past week, Zac Lomax has generated nearly 10 times the publicity than the competition he will now be playing in.
Medianet analysis obtained by Code Sports shows that “Super Rugby” was mentioned 3406 times by Australian mainstream outlets in the past seven days.
“Lomax + rugby” was mentioned 21,028 times.
But when filtering “Lomax” out of all “Super Rugby” searches, the tournament itself was only mentioned 2468 times in traditional media this past week, showing just how much prominence the trans-Tasman competition received with the signing of the former NRL star.
It’s a key reason why Rugby Australia has granted any NRL player who wishes to switch codes an audience; the uplift in publicity is enormous, and reaches a far bigger market.
This week’s publicity boost is welcomed, but it should be the tip of the iceberg by the time the World Cup kicks off next year, with the globe’s eyes watching and 250,000 international tourists in Australia.
“It’s hard to quantify so early in those movements,” Rugby Australia boss Phil Waugh said.
“But clearly we saw with the media turnout (for Lomax’s press conference), we see it with the coverage that we’ve had in recent times, obviously Joseph, Angus, and in the last few days with Zac as well.
“There’s certainly an interest and intrigue about those recruitments that appeals to new audiences, and ultimately audience drives commercial outcomes.”

Such a weird thing to brag about…

“Hey kids, do you want to be the most famous Union or VFL player in the country?
Play Rugby League!!!”

it is like they are advertising for us….

 

[Wb1234]

 

[BuffaloRules]

They can take over every high school in the country …how much can they pay these kids though ?

 

[Trifili13]

They can take over every high school in the country …how much can they pay these kids though ?

Will they be using Lomax as an ambassador?

 

[BuffaloRules]

Will they be using Lomax as an ambassador?

They will use any ex RL player they can …. Their own players are anonymous

 

[Captain Apollo]

Will they be using Lomax as an ambassador?

I dunno. Does he knew how to get on a plane to get from Perth back to Sydney?

 

[T-Boon]

League should have a much better high school comp than it currently has and also get a comp in the private school in the north, east, city. The GPS schools may not go for it but the level below might.

 

[Trifili13]

I dunno. Does he knew how to get on a plane to get from Perth back to Sydney?

He probably commutes to training by plane every day now anyway

 

[Foreign Legion]

Man this isn't going to end well.
Every time Rugby go to war they lose big time.

 

[Canard]

LOMAX FACTOR IS CREATING A BUZZ

Jamie Pandaram

In the past week, Zac Lomax has generated nearly 10 times the publicity than the competition he will now be playing in.
Medianet analysis obtained by Code Sports shows that “Super Rugby” was mentioned 3406 times by Australian mainstream outlets in the past seven days.
“Lomax + rugby” was mentioned 21,028 times.
But when filtering “Lomax” out of all “Super Rugby” searches, the tournament itself was only mentioned 2468 times in traditional media this past week, showing just how much prominence the trans-Tasman competition received with the signing of the former NRL star.
It’s a key reason why Rugby Australia has granted any NRL player who wishes to switch codes an audience; the uplift in publicity is enormous, and reaches a far bigger market.
This week’s publicity boost is welcomed, but it should be the tip of the iceberg by the time the World Cup kicks off next year, with the globe’s eyes watching and 250,000 international tourists in Australia.
“It’s hard to quantify so early in those movements,” Rugby Australia boss Phil Waugh said.
“But clearly we saw with the media turnout (for Lomax’s press conference), we see it with the coverage that we’ve had in recent times, obviously Joseph, Angus, and in the last few days with Zac as well.
“There’s certainly an interest and intrigue about those recruitments that appeals to new audiences, and ultimately audience drives commercial outcomes.”

I mean, that's just embarrassing for Rugby Union.

 

[Warrimoo3]

Zac was recently spotted taking his dog for a walk :

 

[CAS]

I don't know much about the Schools set up in Australia but are these GPS Schools where they grow all the 6ft 7 bean poles to be lifted up by their balls in line outs to catch a ball? I assume its some private based thing where loads of all old toffs try and keep the Rugby League Riff Raff out? as well as offering token scholarships to the Kids in the West to try and give them a lift up in Society but more a case of Indoctrinating them into good old Rugger traditions and ways by forcing them to play a type of Rugby they don't like or a interested in.

 

[Wb1234]

I don't know much about the Schools set up in Australia but are these GPS Schools where they grow all the 6ft 7 bean poles to be lifted up by their balls in line outs to catch a ball? I assume its some private based thing where loads of all old toffs try and keep the Rugby League Riff Raff out? as well as offering token scholarships to the Kids in the West to try and give them a lift up in Society but more a case of Indoctrinating them into good old Rugger traditions and ways by forcing them to play a type of Rugby they don't like or a interested in.

Yep

No league in most private schools but afl has come in by paying money

Catholic schools have both union and league

Most of the other private schools are Church of England so given that link that’s why no league

I went to a private school no league but everyone played touch at lunch and still followed a league team

Most union fans in oz only follow it cause they want to be posh

Lots of the elite juniors at private schools were league juniors offered a scholarship (cost 30 to 50k a year) like suaali

 

[CAS]

Yep

No league in most private schools but afl has come in by paying money

Catholic schools have both union and league

I went to a private school no league but everyone played touch at lunch and still followed a league team

Most union fans in oz only follow it cause they want to be posh

Thought as much.

 

[bazza]

League should have a much better high school comp than it currently has and also get a comp in the private school in the north, east, city. The GPS schools may not go for it but the level below might.

selective sports schools have ruined schoolboy RL in Sydney

 

[Wb1234]

 

[CAS]

They will be going through the NRL's Bins next, Oooh we will have that.

 

[Foreign Legion]

https://x.com/rugby_hub/status/2038671293512335813?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2038671293512335813%7Ctwgr%5E3b027820762aeaece57ae75d086ad2f4b0252cdb%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.totalrl.com%2Fforums%2Findex.php%3Fapp%3Dcoremodule%3Dsystemcontroller%3Dembedurl%3Dhttps%3A%2F%2Fx.com%2Frugby_hub%2Fstatus%2F2038671293512335813%3Fs%3D20

 

[Captain Apollo]

They will be going through the NRL's Bins next, Oooh we will have that.

Rugby Union = Bin Rat = Ibis

 

[horrie hastings]

Lomax already out injured for his Rugby debut with the Western Force against the QLD Reds, just ruled out with a hamstring injury