Overall, "globally", Union has the British, Irish, France, Italy, South Africa, Australia, NZ, Argentina, Japan and Pacific Island countries.
Italy typically comes last in six nations. Rugby has gone downhill here (in Australia) since 2003 and in the Pacific Islands, they experience a player drain, which therefore weakens Fiji, Tonga and Samoa.
And i think rugby is only a national sport in NZ, Wales, South Africa, Fiji, Tonga and Samoa.
Not sure how r360 will work. They are trying to copy Formula One. But Formula One has global appeal.