At the start of 1995, the future for Rugby League in Australia had never looked better- record crowds/ TV figures/ distribution figures of both the (then) publications exclusively covering the game. On top of that, 4 new teams were coming in- 2 that were designed to further solidify RL as the #1 code in Qld, the other two designed to create further inroads into areas that were heartlands of the rival codes. The AFL were genuinely concerned about what the ARL was doing, and the optimism of the moment is very much captured in this ad, the last of the Tina Turner campaigns:
Then for a number of reasons (much of it to do with self-interest taking priority over thinking about what was good for the code as a whole) the war broke out and destroyed all the momentum gained over the previous decade. It must rank as one of the biggest cases of a wasted opportunity in the history of Australian sport. During the dark days of the late 90's/ early 2000's with the negative publicity about the codes' future, clubs merging/ folding, looking back at the peak Winfield Cup years there was a real sense of "what if" and people wondered if RL would ever get another chance to be as big as it was in Australia until April Fools' Day 1995...
We'd have a chuckle at the arrogance and grandiose visions of the AFL administration ("we'll become the #1 code in every state"/ "all people have to do is see one game and they'll be converted"/ "International AFL is set to take off"). At the same time, it was hard not to feel at least a little bit envious of a rival code where the decision makers had a clear passion for the product they were in charge of and a real desire to grow their game as big as they could.
Since Vlandys has taken the reigns, it feels as if RL in this country (and in the Pacific nations) could get a second chance at kicking on like it was meant to in 1995. He's already demonstrated during his tenure running NSW Racing that he's a big picture guy who puts his money where his mouth is. Once again, we have 4 NRL teams in Qld (and already talking about the next additions), Origin is played in every mainland state, NRL in Vegas has become an actual thing, and rather than being mothballed or talked down constantly, expansion is spoken about to the extent we're not talking about if we had a 20-team competition- but when- and who those teams will be- and how many more after that?
Subjectively, while I'm not claiming Vlandys has got it right every time, I can't recall another time since the immediate pre SL years where I really believed RL could go to a whole new level in Australia and abroad. It's a welcome change.