I can just see SFB in his interview with Dino:
Dino: So what can you bring to the club and what will you be teaching our players
SFB: I think I can sum up my plans for you with one word: NOTHING
Dino: Nothing?
SFB: Nothing
Dino: What does that mean?
SFB: My training is about nothing
SFB's Manager: Well it's not about nothing
SFB: No. It's about nothing
SFB's Manager: Well, maybe in philosophy. But even nothing is something
Mace: So what is is about?
SFB's Manager: ...Well, as I was saying, he would be himself, and, as a coach, coaching in the NRL, he has a successful head coach as a mentor, a dad who used to coach here, and he used to be the ballboy here, which is all true.
SFB: Yeah, but nothing happens at training. You see, it's just like life. You know, you eat, you go to training, you read... You eat, you read, You go to training
Dino: You read? You read at training?
SFB's Manager: Well, I don't know about the reading... We didn't discuss the reading
Dino: Alright. Tell me about the training sessions. What kind of training sessions?
SFB: Oh, no. No training sessions.
Dino: No training sessions? So, what is it?
SFB: What'd you do today?
Dino: I got up and came to work.
SFB: There's a training session. That's a training session.
Dino: How is that a training session?
SFB's Manager: Well, uh, maybe something happens on the way to work.
SFB: No, no, no. Nothing happens.
SFB's Manager: Well, something happens.
Dino: Well, why are the players buying in?
SFB: Because I'm the coach
Dino: Not yet
SFB: Okay, uh, look, if you want to just keep on doing the same old thing, then maybe this idea is not for you. I, for one, am not going to compromise my coaching integrity. And I'll tell you
something else, this is the coaching plan and we're not going to change it. (To manager) Right?
SFB's Manager: How about this: He treats training like a circus...