Why was it never going to make avengers money? Batman, superman and wonderwoman. DC comics three biggest characters all sharing the big screen together for the first time. Hype and anticipation was huge. Marvel have managed to succeed to date without even owning some of their biggest properties, so why was DC never going to make avengers money with their three biggest names?
Sounds like you're just making excuses for DCs failures
FFS, you'd have to be one of the lamest Marvel fanboys I've ever come across.
First of all, the success of Marvel Studios was built on the risks that 20th Century Fox, Sony, New Line Cinema, Universal Studios and others took with the IP rights they obtained from Marvel's impending demise in the mid 90's. DC had an already established relationship with Warner Bros and had produced a shitload of successful movies in the 80s and 90s while Marvel was doing what exactly? Howard the f**king Duck, a Fantastic Four movie that was so bad it was never released, and a Punisher movie with Dolph Lundgren as the main star.
Avengers was always going to be a success when it combined four already existing franchise series into one super franchise over the course of three or four years while publicly stating their intentions to do so the entire time.
DC, on the other hand, has only just started to built their expanded universe which won't reach the same level as the Avengers until the Justice League movies appear.
And since you're so concerned with box offices figures, explain to me why Iron Man 3 is the largest grossing Marvel Studios movie outside of the two Avengers ones? It's absolute, utter shit, and yet it's apparently the most popular non-ensemble cast movie from Marvel Studios if box office figures are anything to go by.