NRL keen for early start on TV talks
GLENN JACKSON
July 30, 2010
NEGOTIATIONS for the most critical broadcasting deal in rugby league history are likely to begin early in the new year - almost two years before the current rights expire.
The Herald understands NRL powerbrokers can begin their much-anticipated discussions with the current free-to-air broadcaster, Channel Nine, from January 1. It is believed Nine has a 90-day window in which only that network can be part of the talks - after which the NRL can then start negotiating with the other networks.
Given the strength of the game and the uncertainty over salary cap changes - as well as the awareness that the AFL's television rights deal expires a year before that of the NRL - it is likely the rugby league figures involved in the negotiations will push for a start as early after New Year's Day as possible.
''There's a strong argument of, why wouldn't you test the market,'' a key figure involved in the current discussions over the new rights said.
But that course is still not guaranteed, especially as the federal government has not revealed any details of its proposed anti-siphoning laws.
The federal election on August 21 could have a bearing on the NRL's new deal, or at least how soon the talks can begin. If the Labor government is re-elected, it is likely that the anti-siphoning laws would be confirmed by January 1, but should Tony Abbott be victorious, the negotiations could be delayed. It is unlikely discussions will begin before the anti-siphoning legislation is passed.
NRL chief executive David Gallop suggested yesterday that the talks over the broadcasting deal were likely to begin early in the new year.
''Given the pressure on our clubs and players, and the mounting interest from the broadcasters, we would expect to take up the opportunity as early as our contract allows for,'' he said. ''We need to be conscious that all of the rights come up at the end of 2012, and we want a clear opportunity to auction those rights to provide the best outcome for the game.''
Gallop has already confirmed the code would consider breaking up the rights into representative, premiership and perhaps finals bundles.
The NRL is hoping to significantly better its six-year, $500 million broadcast rights deal with Channel Nine and Fox Sports, partly to ease player unrest over wages - a key reason the NRL will be keen to start negotiations as soon as possible.
Once a figure is finalised, and once they know how much money will be flowing into the game, and when, officials can consider increases to the salary cap.
It appears the only chance of any new deal beginning in 2012, rather than 2013, would depend on Nine retaining the rights.
But if, for instance, Channel Seven wins a piece of the broadcasting pie, the NRL might be able to negotiate - or at least ask - for advance payments, which could lead to a rise in the salary cap before the Nine deal finishes at the end of 2012.
If the NRL is not happy with the discussions, it can suspend them and re-commence at a later date.
The bosses of the 16 NRL clubs are today expected to be briefed on the issue by the sub-committee which has been discussing the deal.
http://www.smh.com.au/rugby-league/...r-early-start-on-tv-talks-20100729-10y0h.html