Rarely get any RL focus by the Beeb, let alone something this positive!
When Great Britain won Rugby League's World Cup in 1972 it created barely a flicker of acknowledgement back home.
Clive Sullivan's extraordinary long-distance try at the State de Gerland in Lyon, France, helped to give the Lions a tournament winning platform.
But it's only become famous long after the event. At the time very few knew about it, very few cared.
Only 4,200 turned up to watch the final in the giant stadium; the tournament hadn't been shown live on television and when Sullivan and his team-mates returned to England a few days later it was to a wave of indifference and anonymity.
They weren't even given winners' medals.
But 50 years on and the latest group of players to represent these isles are achieving real cut through.
If either Tommy Makinson or Dom Young could reproduce what Sullivan achieved five decades on, they're likely to become some of British sport's most recognisable faces.
A healthy 1.8 million viewers tuned in for the men's tournament opener between England and Samoa. And the figures for the other two group games have not been far behind.
On a regular weekend of Super League fixtures, whether they be on satellite channels or free to air, a figure of 300,000 viewers would be considered good. But that number has been surpassed by many of these World Cup games.
The England women's opener against Brazil on a Tuesday afternoon on BBC Two scored with half a million viewers. That's more than a match for the number of viewers who watched the men's Super League Grand Final live back in September.
Australia v Scotland may have been a blow out, but a peak of 800,000 were watching late in the second half on BBC Two.
And many of the matches on BBC Three have also been punching high, with regular audiences of 300,000 plus, more than that channel might have expected for its usual programming.
The TV buzz around the tournament in other regular programming - breakfast shows, news bulletins etc - is making this Rugby League World Cup arguably the most talked about ever by the British public.
The wheelchair tournament is almost certain to build a following and the further England's men and women can progress, the bigger the draw for audiences.
The expectation will be for figures of two million plus if any of England's three teams can go all the way in their respective competitions. In an age when the likes of EastEnders and Coronation Street pull in just over three million viewers for live airings, that would be considered a success.
With England playing in this weekend's quarter-finals of the Rugby League World Cup, it's a good time to switch on to a tournament that has already attracted lots of interest, writes Dave Woods.
www.bbc.com