I'm not so sure a slogan of that nature being released now is particularly good timing. I'll tell you what I want....and it's not a slick slogan! I want to hear from the chairman (or a representative from the new board) and I want them to tell me what they're doing / going to do.
We know step 1 is that they are hiring a football operations manager or GM football ops or whatever the title is and that's fine. But then I want them to start defining what the club stands for...what does it really stand for! What is the direction for the club...short, medium and long term. That should address things such as the the unity issue, the home ground rationale, the recruitment strategy, the junior development strategy, the financial model, the membership drive, the geographical plan for where the team is based etc etc - Only then can management take control of the club and from there they can build a culture!