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NRL CLUB TWITTER RANKINGS
UPDATED FOR ROUND 20
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Social Media is changing the way clubs and fans interact. It has become a vital tool used by all forms of sport. The NRL has slowly adopted the idea of using tools such as Twitter to engage with club supporters.
After the release of the NRL club rankings for Round 19, there was mixed responses from people who took notice of the results. A number of digis (social media workers) from a few clubs replied in a positive nature saying it was good to see how their work is being seen. So, since Round 19 wasnt a true reflection on the clubs Twitter performance, I have taken a look at Round 20 and ranked the clubs according.
To calculate each clubs position in the list, a score was determined in key areas such as Toyota Cup and NRL game updates, use of the official match hashtag and interaction with fans. After giving a score in each key area, the club was awarded a score out of a possible 30.
RESULTS:
ROUND 20:
FULL REPORT: https://www.dropbox.com/s/84onz6ymit3rmb1/NRLTwitterRankingsRound20.pdf
At the conclusion of Round 20, one team scored an almost claimed a perfect score. The Cronulla Sharks improved their score dramatically which was mostly due to them being at Toyota Stadium. After a wonderful performance, the club received a score of 29 following big match day coverage.
ROUND 19:
FULL REPORT: https://www.dropbox.com/s/xqj7w8gvahqploa/NRLTwitterRankings.pdf
At the conclusion of Round 19, no club received a perfect score of 30. However, the top performer of the round was Canterbury-Bankstown Bulldogs. It was no surprise that the Bulldogs topped the list with a heavy focus on social media.
THE SCORES:
Click the image for larger version
UPDATED FOR ROUND 20
---
Social Media is changing the way clubs and fans interact. It has become a vital tool used by all forms of sport. The NRL has slowly adopted the idea of using tools such as Twitter to engage with club supporters.
After the release of the NRL club rankings for Round 19, there was mixed responses from people who took notice of the results. A number of digis (social media workers) from a few clubs replied in a positive nature saying it was good to see how their work is being seen. So, since Round 19 wasnt a true reflection on the clubs Twitter performance, I have taken a look at Round 20 and ranked the clubs according.
To calculate each clubs position in the list, a score was determined in key areas such as Toyota Cup and NRL game updates, use of the official match hashtag and interaction with fans. After giving a score in each key area, the club was awarded a score out of a possible 30.
RESULTS:
ROUND 20:
FULL REPORT: https://www.dropbox.com/s/84onz6ymit3rmb1/NRLTwitterRankingsRound20.pdf
At the conclusion of Round 20, one team scored an almost claimed a perfect score. The Cronulla Sharks improved their score dramatically which was mostly due to them being at Toyota Stadium. After a wonderful performance, the club received a score of 29 following big match day coverage.
ROUND 19:
FULL REPORT: https://www.dropbox.com/s/xqj7w8gvahqploa/NRLTwitterRankings.pdf
At the conclusion of Round 19, no club received a perfect score of 30. However, the top performer of the round was Canterbury-Bankstown Bulldogs. It was no surprise that the Bulldogs topped the list with a heavy focus on social media.
THE SCORES:
Click the image for larger version
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