fuming??? that may be a bit ott.
Answering them with some common courtesy and respect, no long answers needed, just dont treat them with contempt. I see he is more than happy to give his opinion when he is paid for it (courier mail), are RL fans expected to pass the hat around to make him open up and comment after a game ? If so I would throw in $10 to hear his honest thoughts, not just some childish comment "Yeah", or "Write what you want".
How has he promoted the game more than most coaches in the game, by being a success? A photo on the back page is promotion of the game. FMD that is a new one, why bother about writing articles, just have pictures, that's all you need to promote the game.