Burns
First Grade
- Messages
- 6,298
I've been thinking over the past few days that the Asian Cup and our Rugby League World Cup have much in common.
We have 14 teams compete, to soccer's 16. We played a total of 28 games in 2013, the Asian Cup plays 30. There are 3-4 teams in both tournaments that have the capability go undefeated in group stages and win the competition.
Yet it would appear the major difference between the two tournaments is a combination of media perception and management. The press reaction and coverage of the Asian Cup has been largely positive and supportive, assisting the surprisingly high crowd average attendance of 18,683 so far. Undoubtedly the Asian Football Confederation has more financial clout to spend the RLIF will in 2017. Let me provide an example with marketing.
I'm based in Newcastle and we have held three out of four games so far. On each game day the Newcastle Herald has a promotional wrap around featuring details of the game, the teams playing, as well as ticketing information. I feel this simple yet highly effective form of marketing is what the 2017 Rugby League World Cup must perfect if we are to capture the minds of the Australian/New Zealand public. As noted, this may however come back to budgetary restraints.
So what else can we learn? As was done during the 2013 World Cup a bidding process is a fantastic scheme. Yet the Asian Cup matches taking place along the Eastern coast of Australia has also been beneficial to that tournament. how do we approach the issue of what cities shall host matches, particularly when New Zealand is considered?
One last word on ticketing and costs. Group stage matches went from $15 per adult and $5 per child. I was unable to find how much tickets were priced for here in 2008, but an aggressive low barrier of entry is something we must also follow.
Over to you guys, what can we learn from the our hosting of the Asian Cup and how can we build upon the legacyof the 2013 Rugby League World Cup?
We have 14 teams compete, to soccer's 16. We played a total of 28 games in 2013, the Asian Cup plays 30. There are 3-4 teams in both tournaments that have the capability go undefeated in group stages and win the competition.
Yet it would appear the major difference between the two tournaments is a combination of media perception and management. The press reaction and coverage of the Asian Cup has been largely positive and supportive, assisting the surprisingly high crowd average attendance of 18,683 so far. Undoubtedly the Asian Football Confederation has more financial clout to spend the RLIF will in 2017. Let me provide an example with marketing.
I'm based in Newcastle and we have held three out of four games so far. On each game day the Newcastle Herald has a promotional wrap around featuring details of the game, the teams playing, as well as ticketing information. I feel this simple yet highly effective form of marketing is what the 2017 Rugby League World Cup must perfect if we are to capture the minds of the Australian/New Zealand public. As noted, this may however come back to budgetary restraints.
So what else can we learn? As was done during the 2013 World Cup a bidding process is a fantastic scheme. Yet the Asian Cup matches taking place along the Eastern coast of Australia has also been beneficial to that tournament. how do we approach the issue of what cities shall host matches, particularly when New Zealand is considered?
One last word on ticketing and costs. Group stage matches went from $15 per adult and $5 per child. I was unable to find how much tickets were priced for here in 2008, but an aggressive low barrier of entry is something we must also follow.
Over to you guys, what can we learn from the our hosting of the Asian Cup and how can we build upon the legacyof the 2013 Rugby League World Cup?
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