The reason why Channel 9 kept on insisting on getting Dragons Friday night games was simple enough, it was about ratings. They crunched their figures and saw that Saints were bringing in the highest viewership and best advertising returns. Perhaps this is more relevant to the topic.
Number of Live (Sydney) Friday night games
Dragons - 7
Bulldogs - 8
Parramatta - 7
Tigers - 6
As you can see, pretty close between Sydney's big 4. It gets a little more interesting when we average out the ratings for those games...
Dragons - 631,000
Bulldogs - 641,000
Parramatta - 655,000
Tigers - 619,000
Also interesting is to look at Fox ratings for those clubs...
Dragons - 223,000 average
Bulldogs - 232,000 average
Parramatta - 285,000 average
Tigers - 245,000 average
Take that for what you will but here's my summary:
*Bulldogs got more Friday night live games in Sydney than any other club
*Parramatta averaged the most in the FNL time-slot, followed by the Bulldogs then the Dragons
*Both Parramatta and the Tigers averaged more than the Bulldogs on FOX
*Dragons averged the least on FOX of the big 4
Further summation (Big 4):
Crowds - Dogs, Tigers, Parra, Drags
FNL ratings - Parra, Dogs, Drags, Tigers
FOX - Parra, Tigs, Dogs, Drags
Dragons last in 2/3 of the categories.
As a Dogs fan I'm a little biased, but those are just stats. I'd say the Dragons are definitely not first in Sydney. It's a close race between Dogs, Parra and Tigers.