We aren't set up to have multiple Sport providers with our small population and big land mass.
The 3 major sports know this
Seven and Fox also know this. So why did they agree a new AFL broadcast deal that, to any objective observer, appears gratuitously high? When someone pays more for something which they could get for less, there has to be an ulterior motive.
If any members of this forum owned or had a major role at Nine or Fox would our affinity to RL be of no consequence? Would we forego opportunities to enhance our favourite sport and equip it with the means to grow?
AFL have nowhere to go outside Oz. NSW and QLD are their only feasible options for meaningful expansion. Anything to the detriment of RL is potentially an opening for AFL. Which partially explains Murdoch`s each-way gambit in the 90s.
When Rupert decides which political party ought to win an election all his journalists get the memo. He couldn`t have made it any clearer which football code he wanted to prevail in Australia. Everyone working for him, including those negotiating TV deals at Fox, will have got the message.
The NRL are yoked to a Pay TV partner who want their principal rival to succeed.