A studio film is like a new housing estate. It can be decorated, painted, altered and changed on the outside, but the foundations remain the same for each of them.
Everyone wants the movie they're involved in to be good, of course they care to that degree, but the amount of research, data, revenue estimates and market research they undertake for them confidently say "this will make money" before it's even given the greenlight to be filmed is astounding.
Marvel have movies in development through to 2021. Of course the filmmakers will care, the actors, the crew, but if Captain America 2 bombs and costs the studio 100 mil ( I doubt it would just an example) you can be sure their won't be a third, they'll drop it in a heartbeat.
of course first time directors release good movies, hell, studio films are often good movies, that's not what I'm arguing. It doesn't change the fact that they're fundamentally designed to hot the same beats at the same time in the story.
Save the cat by Blake Snyder is the book I was referring to. It's been adopted by Hollywood as the guide to screenwriting. It lays out the main 15 beats, when certain things should happen and even says what page they should occur. 15 beats in a 100 page script still leaves wiggle room for that original thought no doubt and directors/actors/writers will attempt to get as much as they can into it, but it doesn't change my point that the fundamental foundations are close to the same for the majority of studio films.
Now there's some quack out there who is offering to doctor scripts for studios using data based on the past 30 years of Hollywood films to decide whether or not their films have "box office potential".
