to be honest I dont give a too many shits about price but I find that price generally reflects the value for mine, except with the Penfolds varieties which I find over priced, I find their price doesn't reflect value
I do like the Serafino Cab Sav atm its only $20 at DMs. DM have a lot of new releases for some reason right now especially Margret River wines which I am really liking as I've always preferred the Barossa Valley Cab Savs/Shiraz
Your methodology is reasonably sound. Price determines a level of quality in general. You remember the $20 wine you buy but is shit and then don’t buy it again - when everyone does that it gets delisted so wines that are shit at that price don’t survive. You expect the $3-4 you buy to be shit, and are (if it happens) pleasantly surprised when it’s drinkable. But you don’t remember it, generally. Price and value are inherent.
For me, as someone with a greater-than-average knowledge of the industry and behind the scenes workings, finding great booze at great value is like a drug for me. When I take my $6 Nero to dinner, and everyone is amazed at the wine, I get an enormous burst of enjoyment seeing their faces when I tell them it is $6. To me, it is like I’ve won some invisible contest. I suppose that’s why I enjoy sharing my value finds so much. Given Jason at Aldi is a smart guy with an excellent palette, I enjoy trialing the Aldi wines to see how much he can bring in that is shit-hot for cheap prices. He has a pretty good strike rate.
Re the ‘new stuff’ at DM’s - they’re going through a mini range review process at the moment. COVID-19 has exhausted a lot of their supply so they’re trying to pivot to keep stock through Christmas. Margaret River is in vogue right now. Lighter bodied and you can charge more for it. Barossa has been bastardised by the chains and so they’re trying to reset value in that segment.
Re the Serafino - you like it because it’s a softer cab than Barossa. Which it is. Chocolate on the palette, which is a McLaren Vale attribute.
Re the Margaret stuff - it’s much lighter and probably not heavily oaked, meaning you get more fruit richness in the wine. I personally prefer drinking them too.