WCC has the potential to be bigger than what it is but for this to happen, it needs to have the games alternate between the two counturies for a start.
Playing it in England more often than not is poor for tv times and denies Australian crowds the opportunity to attend, yet we are expected to support the concept? Why? Without meaning to sound arrogant, we know that we are better than the ESL and don't need to tour the UK to prove it.
There needs to be an incentive for the Australian public to get behind it and i believe it begins with giving us an opportunity to actually support it.
Maybe play it on a Saturday afternoon in the UK/night in Aus to cater for tv times for both crowds?
From a club and player point of view, the concept is in danger of going the same way as the Charity Shield if there isn't a reason to treat it otherwise.
Player bonuses for taking part that don't count towards the cap?
Prize money for both clubs for taking part and an extra amount for the winner?
I do believe it can work and i enjoy the concept personally, it just needs some help to be taken more seriously.