Usually when they have the two belts the WWE title is still slightly higher up the pecking order (the Zigglers, Khalis, Swaggers of the world held the WHC instead). Look over the last draft period the worst star the WWE title ended up with was probably Sheamus, Miz or Del Rio, (most of the tile it was held by Angle, Eddie, Brock, Undertaker, Cena, Batista, Edge, Orton, HHH or someone who was white hot). To me, holding that belt meant that you were at the very top, and putting it on Jinder just seems to take that away. Surely they could put the IC belt on him or book him against some big guns to sell subscriptions.