In a shocking move, Chris Jericho ends up walking out of the Unforgiven pay per view with the World Heavyweight Championship.
Last Minute Addition
Those that paid to see Chris Jericho at Unforgiven did so to see him face off against Shawn Michaels.
They received an unexpected treat at the end of the night as the King of the World ended up walking away as the brand new World Heavyweight Champion.
Originally, WWE had advertised a championship scramble match involving CM Punk, Batista, Kane, Rey Mysterio, and JBL.
Since the company wanted to surprise the fans, they did a backstage segment where CM Punk was injured by Randy Orton and his new stable.
That enabled Raw general manager Mike Adamle to name a replacement in the match.
That fifth and final spot ended up going to Chris Jericho.
Monster Momentum
The decision to put the World Heavyweight Championship on Chris Jericho may have surprised most people, but it shouldn't have come as a complete shock.
When Chris Jericho returned to WWE after a 2 year hiatus, he had a little bit of momentum, but then that was sapped by lackluster feuds.
Once WWE started having Chris Jericho feuding with Shawn Michaels, he started picking up momentum.
With the storyline becoming extremely entertaining, Chris Jericho worked his way into becoming the top heel on the Raw brand.
Since he is the top heel on the brand, it makes all the sense in the world to put the title on him in hopes of capitalizing on his momentum.
Potential Feuds
Now that Chris Jericho is the World Heavyweight Champion, who will he feud with?
Obviously, he's going to have to eventually face CM Punk for the title, but for now the Straight Edge Superstar seems headed towards a feud with Randy Orton.
Since he feuded with Batista earlier in the year, another feud would make sense, especially if the World title is involved.
A feud that most wrestling fans have been wanting to see is the one between Chris Jericho and Rey Mysterio.
If WWE plays this right for the next few weeks, then they'll have themselves a Wrestlemania main event title match between Chris Jericho and Shawn Michaels that fans would be begging to see.
Closing Thoughts
I said that WWE needed to create a buzz at Unforgiven to bring interest back to the product. They delivered.
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