The TV rights thread part II

[El Diablo]

media analyst says it will be impossible for league to get the same deal as AFL

http://www.smh.com.au/rugby-league/...ewer-turnoff-says-analyst-20120315-1v8ct.html

not entirely acurrate. read the rest of his quote

''This is what's making it impossible, in our view, for the NRL to gain the same kind of bidding and price that the AFL got,'' he said. ''[Adding more stoppages] is their only way forward on this, if they do it properly. Any of the people bidding for the NRL, if they hadn't before, they'd be now thinking about how much more money they can put on the table if they could put more commercial air time into every game.''

 

[nqboy]

Ok, a bit of exaggeration but I am sure some teams will fail if the TV rights deal comes up short. Maybe that won't destroy the game but it will be set back for some time.

It didn't destroy the game last time when Ummm sold us down the river for a song to the same mob that had exploited RL for 15 years (at the time, now 20 years).

 

[ouwet]

You would like to see an extra 15 minutes of ads per game??

And you call other fans dumb :crazy:

Show Me The $$$ Show Me The Ads

More money = Stronger NRL.

 

[El Diablo]

Ten to step up bidding for sports

John McDuling

Ten Network chief executive James Warburton has signalled plans to bid more aggressively for exclusive rights to sporting content as he looks to lift the broadcaster’s share of ratings.

Speaking at the Financial Review and Macquarie Future Forum yesterday, Mr Warburton said he would consider bidding for more sporting content but conceded that breaking the stranglehold of incumbents, who usually had first and last rights to bid for content, would be difficult.

“We are up to our eyeballs having a look at things,” Mr Warburton said. “It’s a matter of getting in there and figuring out what makes sense.”

Rights for a wide range of sporting content become available in coming months – NRL broadcast rights are up for renewal at the end of the season, while negotiations for the V8 Supercars are also under way.

Next year, rights to broadcast cricket matches and the Australian Open tennis from 2014 onwards will be open. Last year the AFL sold its broadcast rights until 2016 for $1.1 billion.

“Do you want to derail the entire programming strategy of the network? No, but I think we will be a lot more competitive than people give us credit for,” Mr Warburton said.

“I’m the first to admit we are a little bit skinny on the programming front at the moment.”

rest here http://afr.com/p/business/marketing_media/ten_to_step_up_bidding_for_sports_o9uy2dwN00ntulM1PRsHpO

 

[Kirky]

Hopefully Fox get to simulcast all games ad free like they do with the AFL. That way the people that hate ads can pay to watch matches without them.

 

[Goddo]

Everyone also seems to forget that we have Origin and Internationals to sell.

Also, there was no price on NYC, Monday night footy, All Stars...

So, yes the week in week out AFL has 1 hour longer broadcast time, but we have product to sell that they don't. These things balance out.

Any panic or speculation is just that. The deal will be north of $1B. By how much? Not certain.

 

[docbrown]

media analyst says it will be impossible for league to get the same deal as AFL

http://www.smh.com.au/rugby-league/...ewer-turnoff-says-analyst-20120315-1v8ct.html

It's just all about exploiting natural breaks in the game that are underutilised at the moment. For example, the ad break after a try till kickoff is a natural break with enough time to be extend with a simple shift of the conversion. People will barely notice it.

They don't even need to insert all the breaks thus far mentioned. The $70 million bandied around is for adjusting breaks to 9's package. These are just the options that they have, not that they're going to insert them all. Keep in mind that the more games on F2A the more advertising revenue. Showing only half the breaks previously commented on but going from 3 to 6 games would achieve a similar result.

That's all it is. Like I've said the 10 option is about rebuilding a network based on gaining a sport that meets its key demo, the Foxtel option will be for viewers who want "premium" service.

This is all about getting to the 200,000,000 viewers a season mark.

 

[In-goal]

It's just all about exploiting natural breaks in the game that are underutilised at the moment. For example, the ad break after a try till kickoff is a natural break with enough time to be extend with a simple shift of the conversion. People will barely notice it.

They don't even need to insert all the breaks thus far mentioned. The $70 million bandied around is for adjusting breaks to 9's package. These are just the options that they have, not that they're going to insert them all. Keep in mind that the more games on F2A the more advertising revenue. Showing only half the breaks previously commented on but going from 3 to 6 games would achieve a similar result.

That's all it is. Like I've said the 10 option is about rebuilding a network based on gaining a sport that meets its key demo, the Foxtel option will be for viewers who want "premium" service.

This is all about getting to the 200,000,000 viewers a season mark.

Not trying to read to heavily between the lines, but my take is that they seem to be looking at the V8's again. It's only a vibe I picked up from that article, and it has a large viewership who have 16 big weekends now?

 

[docbrown]

Not trying to read to heavily between the lines, but my take is that they seem to be looking at the V8's again. It's only a vibe I picked up from that article, and it has a large viewership who have 16 big weekends now?

The problem though is that V8s, Cricket & A-League can't give them what they need.

Week-in, week-out primetime coverage during ratings season.

 

[RLNY]

Who is pushing 200,000,000 viewers per season?

 

[docbrown]

Who is pushing 200,000,000 viewers per season?

Rugby league by the 5th year of a 10/Foxtel simulcast of all games.

 

[CC_Roosters]

Everyone also seems to forget that we have Origin and Internationals to sell.

Also, there was no price on NYC, Monday night footy, All Stars...

So, yes the week in week out AFL has 1 hour longer broadcast time, but we have product to sell that they don't. These things balance out.

Any panic or speculation is just that. The deal will be north of $1B. By how much? Not certain.

Surely a matter of opinion. The people of Melbourne, Adelaide and Perth disagree

 

[Poupou Escobar]

Surely a matter of opinion. The people of Melbourne, Adelaide and Perth disagree

I sure f**king agree.

Of course, I live in Fremantle not Perth, but the TV is exactly the same.

 

[Billythekid]

Yeah origin is one thing that seems to be massively overlooked in a lot of these analysis into how much our deal is worth. Surely having 3 extra games that rate like GF's and almost guarantee the network a week win is worth a sh*tload of money.

I sure f**king agree.

Of course, I live in Fremantle not Perth, but the TV is exactly the same.

Sorry man, according to channel 9 league doesn't exist in WA .

 

[j5o6hn]

Trust me 9 does it is just that under WIN it is a shit channel,though they have decided to run the 4pm Sydney game at 1pm though when DST finishes it will go back to 2 pm Perth time.
Be interesting to see if they have the guts to show RL for the full season,rather than the usual trick of showing a few games then stopping,9Perth should be on their knees begging the Rugby League people to watch,as not many other do

 

[In-goal]

They will halt their coverage as soon as the AFL starts!

Otherwise they'd be seen to be doing the right thing

 

[Canucks]

Quote: While Nine has conceded it must pay more to retain the free-to-air rights following interest from Channel Seven and Channel Ten, Fox Sports is seeking to lower expectations of a combined free-to-air and pay TV billion-dollar deal.
Fox Sports' new boss, Patrick Delany, and media rights negotiator Ian Frykberg have been visiting NRL clubs and while the feedback has been positive on Fox's need to develop a closer relationship, the clubs don't like the money talk.
Foxtel paid $658 million over five years for AFL in order to lift subscription rates in the southern and western states.
Fox Sports' rationale for not increasing significantly its $220 million over five years for almost the same number of NRL games is that Foxtel subscriptions in NSW and Queensland are already in line with their AFL expectations


Read more: http://www.smh.com.au/rugby-league/...rights-push-20120316-1vaiy.html#ixzz1pJrtsU44

 

[Billythekid]

Well it's kind of a bullsh*t excuse when ratings continue to increase on fox and they continue to increase ad revenue. That plus what happens if they lose league? It's easy to say they have no subscriptions to gain but how many do they have to lose?

If fox won't pay us as much as the AFL (in reality we deserve a lot more) than we have to take the rights away from them to make them wake up. When subscriptions plummett in NSW and QLD then we'll see how much we're worth.

 

[Goddo]

what happens if they lose league?

Go f**k yourself Fox.

 

[Sunshine Coast Tiger]

Quote: While Nine has conceded it must pay more to retain the free-to-air rights following interest from Channel Seven and Channel Ten, Fox Sports is seeking to lower expectations of a combined free-to-air and pay TV billion-dollar deal.
Fox Sports' new boss, Patrick Delany, and media rights negotiator Ian Frykberg have been visiting NRL clubs and while the feedback has been positive on Fox's need to develop a closer relationship, the clubs don't like the money talk.
Foxtel paid $658 million over five years for AFL in order to lift subscription rates in the southern and western states.
Fox Sports' rationale for not increasing significantly its $220 million over five years for almost the same number of NRL games is that Foxtel subscriptions in NSW and Queensland are already in line with their AFL expectations


Read more: http://www.smh.com.au/rugby-league/...rights-push-20120316-1vaiy.html#ixzz1pJrtsU44

Biggest question the new commission is to get this sorted. For mine they have to play hardball with Foxtel and be prepared to give the entire rights to free to air if needed.

Foxtel highest rating shows is NRL, they need to pay top coin for the new contract.