THE NRL yesterday defended its decision to jump into bed with Australia's largest sports bookmaker, claiming a new multi-million dollar sponsorship agreement would improve the integrity of wagering on the code.
The new three-year deal with TAB Sportsbet will not only earn the NRL a cut of the estimated $140 million wagered on rugby league each season, it will aid in its efforts to prevent players and officials betting on games.
Several AFL players were recently fined for betting on games, highlighting the potential for match-fixing.
Tabcorp chief executive Elmer Funke Kupper said his organisation had a duty to report to Gallop any league stars betting on the sport.
"We believe as the largest national operator, the largest public company, we should take the lead in this process," Funke Kupper said.
"The reality today is that there are still quite a few betting operators who can refuse to give information even though they might informally do that and they don't financially support the sport.
"We've decided to take the lead and we hope others will follow because it's in the interests of the sport and, long term, in the interests of the betting operator to make sure the integrity is maintained at the level we are accustomed to."
NRL boss David Gallop confirmed talks were also underway with a number of other bookmakers and also state governments to ensure "mechanisms are in place to give us an insight into sports betting and the bets that are made on the NRL".
Asked if the AFL had been heavy-handed in fining players, particularly those guilty of only small wagers, Gallop said:
"We would take a commonsense approach if we ever found ourselves in that position, but I can't criticise the AFL for their handling of their recent issue.
"I don't think if a player has made a $5 mistake they should be kicked out of the game, but it is an area we have to be very clear on. Players and officials can't bet on rugby league and we can't be half pregnant on that."
Funke Kupper said the magnitude of the sponsorship deal reflected rugby league's importance in sports betting markets.
"We do around $140 million in turnover in the NRL which is considerably larger than the AFL or any other sport," he said.
"We take around five million individual bets each year, so you can see this is a very important part of our business."
Sports betting accounts for about 10 per cent of the TAB's total wagering revenue but is its largest growth area. The new deal will allow TAB Sportsbet to use the NRL's intellectual property to promote sports betting.
Gallop said there would be no tightening of rules concerning the naming of starting teams because "we don't want to get to the stage where the tail is wagging the dog. It is a physically demanding game and coaches need to be able to name fully fit sides".