Season launch

[Dakink]

I like the ad.

 

[juro]

This was just an ad for the Tigers vs Roosters game, right? Wait until you see the ads for the other 7 games this round...

 

[wittyfan]

Has the ad even been seen on TV yet? Still waiting to see it.

 

[hrundi99]

Has the ad even been seen on TV yet? Still waiting to see it.

It's played on Fox regularly. It was on during the Oscars as well.

 

[hrundi99]

Head marketing coordinator. And I’m quite successful at my job.

"Co-ordinator" means lacky.

 

[hrundi99]

I can’t understand why people are criticised for wanting a bit of league in a league commercial.
After all, isn’t the aim to appeal to casual fans by showcasing the product in the hope they become a fan.
Last time I checked Toyota had cars in their commercials. They must be a pack of morons to think a car in their ads would sell cars going by some of the comments here.

Marketing is more complicated than that.

 

[Life's Good]

Marketing is more complicated than that.

In the context of the league commercial, how so??

 

[AlwaysGreen]

 

[Hello, I'm The Doctor]

I can’t understand why people are criticised for wanting a bit of league in a league commercial.
After all, isn’t the aim to appeal to casual fans by showcasing the product in the hope they become a fan.
Last time I checked Toyota had cars in their commercials. They must be a pack of morons to think a car in their ads would sell cars going by some of the comments here.

Car ads arent a fair comparison, they are trying to achieve something totally different...

Car ads usually contain a brand new product, so their purpose is to promote awareness. NRL is the most watch sport in the country and even the people who dont watch it are almost certianly aware it exists. So the NRL doing ads for brand awareness would be pointless.

This ad is clearly aimed at people who already know the game and the clubs, but consume the content in the "wrong way" (ie: watch it on TV). The ad is promoting the game day experience and the community atmosphere that you dont see during regular broadcasts.

Im not saing its a perfect ad, but saying it is bad "because it doesnt show game footage" misses the point entirely...

 

[Life's Good]

Car ads arent a fair comparison, they are trying to achieve something totally different...

Car ads usually contain a brand new product, so their purpose is to promote awareness. NRL is the most watch sport in the country and even the people who dont watch it are almost certianly aware it exists. So the NRL doing ads for brand awareness would be pointless.

This ad is clearly aimed at people who already know the game and the clubs, but consume the content in the "wrong way" (ie: watch it on TV). The ad is promoting the game day experience and the community atmosphere that you dont see during regular broadcasts.

Im not saing its a perfect ad, but saying it is bad "because it doesnt show game footage" misses the point entirely...

You must have missed my initial post. I like the ad but I am a rusted on league supporter(someone, in your words ‘know the game & clubs).

My thoughts on adding some on field action is around the casual fan that doesn’t have the same level of interest. After all, advertising/marketing is about building the brand to:
#1 maintain ties to your existing ‘customers’
#2 hopefully engage with new ‘customers’

If the game is to grow the fan base the message needs to be for both #1 & #2. IMO it’s great for #1 but falls short on #2.

 

[Hello, I'm The Doctor]

You must have missed my initial post. I like the ad but I am a rusted on league supporter(someone, in your words ‘know the game & clubs).

My thoughts on adding some on field action is around the casual fan that doesn’t have the same level of interest. After all, advertising/marketing is about building the brand to:
#1 maintain ties to your existing ‘customers’
#2 hopefully engage with new ‘customers’

If the game is to grow the fan base the message needs to be for both #1 & #2. IMO it’s great for #1 but falls short on #2.

Yeh, my comment was more a general response to all of the negative comments....

Having said that, the game is on FTA tv 30+ weeks of the year. Flicking through the channels and stumbling across THAT is a better advertisment than flicking through the channels and spotting a 30sec ad of the same thing. Between that and general word-of-mouth for big games (Origin, etc.), new fans are basically covered.

I think the more effective use of the ad budget is getting existing fans off the couch and to the game...

 

[Stallion]

Yeh, my comment was more a general response to all of the negative comments....

Having said that, the game is on FTA tv 30+ weeks of the year. Flicking through the channels and stumbling across THAT is a better advertisment than flicking through the channels and spotting a 30sec ad of the same thing. Between that and general word-of-mouth for big games (Origin, etc.), new fans are basically covered.

I think the more effective use of the ad budget is getting existing fans off the couch and to the game...

One recent trend of the past five years has been price gouging ticket prices for the priviledge of a game day experience. Think the more recent (this season)tact of reducing ticket prices and food prices at the Olympic stadium by its four NRL tenant clubs will get more fans off the couch and at the game than any add campaign. Although an awareness of this improved value laden game day experience would not go astray!

 

[Perth Red]

Yeh, my comment was more a general response to all of the negative comments....

Having said that, the game is on FTA tv 30+ weeks of the year. Flicking through the channels and stumbling across THAT is a better advertisment than flicking through the channels and spotting a 30sec ad of the same thing. Between that and general word-of-mouth for big games (Origin, etc.), new fans are basically covered.

I think the more effective use of the ad budget is getting existing fans off the couch and to the game...

Does that ad deliver that message? Id have thought espousing the commitment of being a fan and the not to be missed experience of being in the stand as your team wins, sharing that joyous moment with friends and family would have been a stronger motivator to go to a game than an uber driver driving a player through empty streets at whats look like 3am in the morning with some very random shots of everything from a weird guy in a mask to a horse to a billboard to a chip shop tv screen and numerous other weird shots. Its only the last 15secs where it looks like he is going to a game.

But hey, This IS how we League. lol

 

[muzby]

Souths. This is how we league: