Has the ad even been seen on TV yet? Still waiting to see it.
Head marketing coordinator. And I’m quite successful at my job.
I can’t understand why people are criticised for wanting a bit of league in a league commercial.
After all, isn’t the aim to appeal to casual fans by showcasing the product in the hope they become a fan.
Last time I checked Toyota had cars in their commercials. They must be a pack of morons to think a car in their ads would sell cars going by some of the comments here.
Marketing is more complicated than that.
I can’t understand why people are criticised for wanting a bit of league in a league commercial.
After all, isn’t the aim to appeal to casual fans by showcasing the product in the hope they become a fan.
Last time I checked Toyota had cars in their commercials. They must be a pack of morons to think a car in their ads would sell cars going by some of the comments here.
You must have missed my initial post. I like the ad but I am a rusted on league supporter(someone, in your words ‘know the game & clubs).Car ads arent a fair comparison, they are trying to achieve something totally different...
Car ads usually contain a brand new product, so their purpose is to promote awareness. NRL is the most watch sport in the country and even the people who dont watch it are almost certianly aware it exists. So the NRL doing ads for brand awareness would be pointless.
This ad is clearly aimed at people who already know the game and the clubs, but consume the content in the "wrong way" (ie: watch it on TV). The ad is promoting the game day experience and the community atmosphere that you dont see during regular broadcasts.
Im not saing its a perfect ad, but saying it is bad "because it doesnt show game footage" misses the point entirely...
You must have missed my initial post. I like the ad but I am a rusted on league supporter(someone, in your words ‘know the game & clubs).
My thoughts on adding some on field action is around the casual fan that doesn’t have the same level of interest. After all, advertising/marketing is about building the brand to:
#1 maintain ties to your existing ‘customers’
#2 hopefully engage with new ‘customers’
If the game is to grow the fan base the message needs to be for both #1 & #2. IMO it’s great for #1 but falls short on #2.
Yeh, my comment was more a general response to all of the negative comments....
Having said that, the game is on FTA tv 30+ weeks of the year. Flicking through the channels and stumbling across THAT is a better advertisment than flicking through the channels and spotting a 30sec ad of the same thing. Between that and general word-of-mouth for big games (Origin, etc.), new fans are basically covered.
I think the more effective use of the ad budget is getting existing fans off the couch and to the game...
Yeh, my comment was more a general response to all of the negative comments....
Having said that, the game is on FTA tv 30+ weeks of the year. Flicking through the channels and stumbling across THAT is a better advertisment than flicking through the channels and spotting a 30sec ad of the same thing. Between that and general word-of-mouth for big games (Origin, etc.), new fans are basically covered.
I think the more effective use of the ad budget is getting existing fans off the couch and to the game...