Again, it is the centrepiece of their late June to early August with football on a break. Sky have explicitly said this - it's the only rugby property they value that way btw (they also still pay for the summer tours), if you want to take that angle. They will be launching the Lions Channel shortly and have turned their core production facilities over for it.
In terms of the value of Sky or not, it is very valuable and rugby moving so much to BT Sports and now Premier is really damaging for it.
I don't really care about all your other winging here about rich boys etc, that's more of your own self narrative that you have to deal with and the real world doesn't.
Care to comment now on this being the ‘centrepiece’ and the general media coverage in the ‘real world’.
The Lions tour is getting hardly any coverage in the U.K., anywhere. I didn’t even realise the 2nd test was last Saturday, I only heard the result yesterday.
No doubt, the amount of coverage has been negatively impacted by the success of the English woman’s football team - they’ve taken pretty much all of the sporting media attention.
The Lions tour is predictably a damp squib. Yes it’s got a good following of old boys with fat wallets on a good holiday, but that’s it.
How we’re viewing figures in Australia for the 2nd test? Viewing figures in UK are not being publicised.