NRL Team up with Bon Jovi for 2011 theme song

[babyg]

http://www.dailytelegraph.com.au/sp...-named-nrl-theme/story-e6frexnr-1226003120218

THE NRL have pulled off one of the biggest advertising coups in Australian sports history by joining forces with global rock gods Bon Jovi for their 2011 campaign. The US rockers have agreed to licence their song This Is Our House exclusively to the NRL for the next three years.
See the official video of the song above
The first of the TV ads with the Bon Jovi tune will begin airing early next month.
League insiders predict the latest anthem to be even more successful than the classic What You Get Is What You See, made famous by Tina Turner in 1989.
Not only is the association with Bon Jovi an automatic triumph for the NRL, the title track is also a clear backhander to the AFL, who continue to threaten the Sydney and Queensland market.
Bon Jovi wooed millions of fans in December where he met South Sydney owner Russell Crowe and was presented a Wests Tigers jersey by skipper Robbie Farah.


"It is an exciting win for the game and a clear statement about the scale of year ahead,” NRL chief executive David Gallop said this afternoon.

Hits and misses - rugby league theme songs

Boys Are Back In Town - Thin Lizzy - mid-1980s
What You Get Is What You See - Tina Turner - 1989
Simply The Best - Tina Turner - 1990-95
No theme song - 1996
Two Tribes go To War - Frankie Goes To Hollywood - 1997 Super League
It's My Game - NSWRL's own theme song - 1997
Tubthumping (I get knocked down! But I get up again) Chumbawamba - 1998
Blow That Whistle, Ref'' - Thomas Keneally 1999
What A Game - Tom Jones 2000
No theme song - just racing car noises to with player action- 2001
No TV advertising campaign - 2002
That's My Team - Hoodoo Gurus 2003-07
Centenary of League Campaign - 2008
Feels Like Woah - Wes Carr 2009
Fan voices (no theme song campaign) - 2010
This Is Our House - Bon Jovi - 2011


The song is very ordinary imo

 

[Mr_Raditch]

Double post.

 

[Mr_Raditch]

THE NRL have pulled off one of the biggest advertising coups in Australian sports history by joining forces with global rock gods Bon Jovi for their 2011 campaign.
The US rockers have agreed to licence their song This Is Our House exclusively to the NRL for the next three years.
See the official video of the song above
The first of the TV ads with the Bon Jovi tune will begin airing early next month.
League insiders predict the latest anthem to be even more successful than the classic What You Get Is What You See, made famous by Tina Turner in 1989.
Not only is the association with Bon Jovi an automatic triumph for the NRL, the title track is also a clear backhander to the AFL, who continue to threaten the Sydney and Queensland market.
Bon Jovi wooed millions of fans in December where he met South Sydney owner Russell Crowe and was presented a Wests Tigers jersey by skipper Robbie Farah.
"It is an exciting win for the game and a clear statement about the scale of year ahead,” NRL chief executive David Gallop said this afternoon.

Hits and misses - rugby league theme songs

Boys Are Back In Town - Thin Lizzy - mid-1980s
What You Get Is What You See - Tina Turner - 1989
Simply The Best - Tina Turner - 1990-95
No theme song - 1996
Two Tribes go To War - Frankie Goes To Hollywood - 1997 Super League
It's My Game - NSWRL's own theme song - 1997
Tubthumping (I get knocked down! But I get up again) Chumbawamba - 1998
Blow That Whistle, Ref'' - Thomas Keneally 1999
What A Game - Tom Jones 2000
No theme song - just racing car noises to with player action- 2001
No TV advertising campaign - 2002
That's My Team - Hoodoo Gurus 2003-07
Centenary of League Campaign - 2008
Feels Like Woah - Wes Carr 2009
Fan voices (no theme song campaign) - 2010
This Is Our House - Bon Jovi - 2011

Step in the right direction in my Opinion. Personally I cant stand Bon Jovi but to sign a deal with one of the biggest bands in the world shows you are willing to play with the big boys.

http://www.dailytelegraph.com.au/sp...-named-nrl-theme/story-e6frexnr-1226003120218

 

[some11]

Was just about to post this. The song is boring as hell and doesn't get me fired up at all...

 

[user_nat]

Crap song.

3 threads in about 1 minute..

 

[stormbati]

great news

 

[gUt]

It's an ordinary song by an ordinary band so all you plebs will love it.

 

[El Diablo]

bunniesman is probably stroking himself

 

[Jono1987]

Could be worse. A lot worse.

 

[babyg]

My suspicians are correct. Bon Jovi did a number on them. They have chosen to use a previously unreleased bonus track that has never made it onto any albums. What a joke. So very NRL.

iTunes bonus track
15. "This Is Our House" Bon Jovi, Sambora Previously unreleased 4:22
The iTunes Store includes one additional track for the standard album download which is "This Is Our House" and given additionally as a pre-order-only track was "Raise Your Hands (NMS Live - 2010)". On the ultimate collection edition of the iTunes download, "This Is Our House" is included followed by the music video for "What Do You Got", a 10-minute track-by-track video interview, a digital booklet and given additionally as pre-order-only tracks were "Raise Your Hands (NMS Live - 2010)" and "Blood on Blood (NMS Live - 2010)".
http://en.wikipedia.org/wiki/Greatest_Hits_(Bon_Jovi_album)

 

[Jobdog]

I really don't mind it.

 

[Godz Illa]

 

[Tonearm Terrorwrist]

Could be worse. A lot worse.

You're right it could be Wes Carr but Bon Jovi just awful, awful, awful and so is this song. Why can't they use that rugby, rugby rugby league song??

 

[El Diablo]

http://www.nrl.com/NewsViews/LatestNews/NewsArticle/tabid/10874/newsId/61300/Default.aspx

Bon Jovi's 'Our House' to be new anthem for the NRL


NRL Wed, 09 Feb 2011 17:30:00

The National Rugby League can today unveil the biggest advertising coup in Australian sport with super group Bon Jovi coming to 'Our House' in a sensational new Telstra Premiership marketing campaign.

Rated the world’s number one touring act after playing to 1.5million fans in 2010 and having amassed 125million album sales in a career that has produced major hits in each of the past three decades, Bon Jovi agreed to license a song, 'This Is Our House', to the NRL. The song was written with international sports marketing in mind and has already been used successfully in the US in association with the NFL.

Today's signing follows months of careful planning to secure a theme that captures the energy, excitement and scale of the most thrilling competition in world sport.

Having identified the track last year, the NRL and its advertising agency MJW commenced discussions during the band's phenomenally successful Australian tour which included sell-out shows at the Sydney Football Stadium, Suncorp Stadium and Etihad Stadium, and this week those negotiations resulted in Bon Jovi's management agreeing to a three-year deal with the NRL for the exclusive Australian Rights to 'This Is Our House'.

"It is an exciting win for the game and a clear statement about the scale of year ahead,” National Rugby League Chief Executive, Mr David Gallop said.

"This is a watershed year for Rugby League in a number of ways and on the field the opportunities have never been more thrilling. We can genuinely talk of sixteen teams going into the year believing they can win and the closeness of the competition breeds thrills at every turn.

“People are signing up to join their clubs in record numbers and boys and girls are signing up to play in record numbers. There is a real buzz in the air around the Harvey Norman Rugby League All Stars and the interest in the game has never been higher."

Jon Bon Jovi witnessed first-hand during his recent tour the passion of Rugby League people like South Sydney owner, Russell Crowe and adoring fan, Wests Tiger skipper Robbie Farrah, who presented him with a jersey last year and who has his own autographed Bon Jovi guitar:

"Having led an American Arena League football team from inception to championship and as a lifelong sports fan, I know the intensity and dedication that goes into cheering on your team.

“We wrote ‘This Is Our House’ to be a sports anthem and ‘House’ has found a home in the US on the playing fields of the New York Rangers, the New England Patriots, and the NFL.

“This new partnership with the National Rugby League to bring the song to Australian Rugby League gives me great satisfaction. Having played countless stadium shows in your country, I know for a fact that your fans know a thing or two about marking your turf and staking your claim."

The track 'This Is Our House' is a ‘home-ground anthem’ that will be echoed by fans at every NRL venue. It will feature in sixty second commercials from March 2 and will be integrated into a range of NRL activities.

The Nine network has already committee to incorporating the theme into its telecasts of the Telstra Premiership.

"This is a great opportunity for the game," NRL Director of Marketing and Commercial Paul Kind said today.

"Rugby League advertising has featured some amazing names from Tina Turner to Tom Jones and the Hoodoo Gurus and it has always looked for anthems that capture the game’s unrivalled passion and excitement - ‘This Is Our House’ will do just that.

“Its chorus 'This is our house, these are our people and this is our town' captures the feelings of every fan at a home venue.

“It does so in a way that is a celebration of how people feel about their team rather than with any sense of hostility. This song takes people on an emotional ride and that is what the Telstra premiership is all about.

 

[Brutus]

Bon Jovi are sh*t, as is most of that type of music, but they are popular and the ad turns out to be a good one then that can only be a good thing.

 

[CC_Roosters]

Good to have a big name again, track is alrite for me but never heard of it before. It will be interesting to see the visuals they put with it.

When is the ad usually first aired??

 

[God-King Dean]

That has to be the most dull & lifeless song I've ever heard.

I'd rather have Celine Dion's Titanic theme than that sh*t.

 

[Tonearm Terrorwrist]

Simply the Best and We Will Rock You that's all you need.

 

[Jobdog]

Good to have a big name again, track is alrite for me but never heard of it before. It will be interesting to see the visuals they put with it.

When is the ad usually first aired??

Early March I believe.

 

[El Diablo]

Simply the Best and We Will Rock You that's all you need.

Enya

Sail Away