Chipmunk
Coach
- Messages
- 18,118
My point is that you want to maximise your sponsorship income and brand development in the long run, not the short run (unless you are near insolvent). I have no problem with UNE offering us money (or with that institution)......just believe that we are better off 'hastening slowly'. Given our location, 'fan' base and the broader demographics, we should be shooting to build a long-term relationship with a large corporate that does (or will do) business in town.
With respect, this statement is wrong. In April, the Fed Govt announced changes to uni funding affecting all federally funded unis (calling it an 'efficiency dividend), including UNE. UNE reckon this will cost them $4.5-$6m over the 2014 and 2015 years. And they have to work out where that will come from. And sponsorships are a fair bit more discretionary (and less popular with the unions) than salaries. This efficiency dividend has nothing to do with the mechanism of the same name affecting govt. depts.
We are in competition with 8 other NRL Clubs, 2 AFL Clubs, 2 A-League Clubs, 2 Big Bash Cricket Teams and a Super Rugby team for the Sydney sponsorship dollar. We are also running last and are the worst performed term in the NRL for the last 5 years. We have had I believe only 3 games on free to air TV this year (including the third on Sunday). Sure it is great if you can get the bigger money on offer, but in reality that might not eventuate given the Clubs current situation. If UNE are only looking at something for 3 years well given the current climate of the club and the way the team is performing that seems like a good deal to me.
I will take your word for it on the uni funding situation, but either way the Federal Government isnt going to tell them how they can market and promote their organisation even if it does cut funding. More fee paying students is more important to any Uni than unpopularity with unions.
Last edited: